Vietnamese dragon fruit wins consumers’ favour in Australia

September 24, 2021 - 13:45

Vietnamese dragon fruit not only meets the world's top bio-safety import conditions but also is highly welcomed by Australian consumers, said the Vietnam Trade Office in Australia.

Yellow dragon fruit on sale during the Vietnamese Dragon Fruit Week in Australia in August this year. — VNA/VNS Photo Diệu Linh

SYDNEY — Vietnamese dragon fruit not only meets the world's top bio-safety import conditions but also is highly welcomed by Australian consumers, said the Vietnam Trade Office in Australia.

All customers’ feedback on the website of Australia's largest supermarket chain, Woolworths, rated the frozen dragon fruit from Việt Nam as five stars.

Meanwhile, the Coles and MCQ supermarket chains are selling fresh Vietnamese dragon fruit all year round.

Director of the HOA Australia Pty Ltd said dragon fruit is a strategic product of the company to distribute along the coastal cities of Australia, adding that there were times its supply had not met demand.

Under the direction of the Ministry of Industry and Trade, the Vietnam Trade Office in Australia has intensified its activities to promote the fruit in 2020 and 2021.

Since the beginning of 2021, three promotion activities have been held and the export value of Vietnamese dragon fruit to Australia has grown nearly 85 per cent on year. — VNS

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