Phu Quoc Island continues to capture the attention of international media as it is consistently recognised as a luxurious destination in Vietnam and the region by reputable travel websites. In early December, Travel Daily News (Greece), Travel Weekly (Australia), Demotivateur (France) and others reported on the allure of Phu Quoc, highlighting why the island is considered a “brand ambassador” for high-end tourism in Vietnam.

Phu Quoc Island offers endless experiences

Phu Quoc Island offers endless experiences, as described by Demotivateur of France. According to writer Ava Skoupsky, Phu Quoc is the perfect destination for those seeking a unique and luxurious vacation in the upcoming year.

In addition to praising the natural beauty of Phu Quoc Island, Demotivateur emphasises that there are many exciting experiences to discover. These include enjoying water sports, snorkelling to see coral reefs, visiting the night market to savour local cuisine, or taking the Guinness World Record cable car to Hon Thom to admire the magnificent sea views from above. Coming up on December 16, the island will also host a concert by the famous band Maroon 5, marking the arrival of international stars to Vietnam in the future.

Experience the Hon Thom cable car, a must-try when visiting Phu Quoc, as suggested by many international publications.

According to Travel Daily News, Phu Quoc's mesmerising natural beauty is quickly making it a global tourism hotspot. “Renowned for its pristine beaches, virgin forests and rich biodiversity, Phu Quoc's allure is further enhanced by its local cultural identity and world-class attractions,” noted writer George Diamantopoulos of Travel Daily News.

“Hotspot” of luxury travel

A Luxurious Tourism Hotspot in line with George Diamantopoulos' assessment, Phu Quoc is emerging as a luxury tourism destination, catering to affluent travellers from around the world with its upscale resorts and unique experiences.

Sun Group, a pioneering high-end resort developer in Vietnam, is ushering Phu Quoc into an unprecedented era of luxury tourism, according to Travel Daily News. Through collaborations with renowned brands, architects and designers, the group is developing a series of distinctive 5-star hotels and resorts, setting new standards in the hospitality industry of Vietnam and the region.

Travel Weekly shares the perspective as Travel Daily News, positioning Phu Quoc as a representative destination for the development of luxury tourism in Vietnam.

JW Marriott Phu Quoc Emerald Bay Resort is a prestigious resort located on Phu Quoc Island, known for its luxurious accommodations and world-class amenities.

The eco-resort scene in Phu Quoc is known for its unique and luxurious offerings. One standout is the JW Marriott Phu Quoc Emerald Bay Resort, a stunning architectural masterpiece by renowned architect Bill Bensley. The resort has received numerous prestigious international awards and is renowned as an ideal venue for extravagant weddings, having hosted a lavish 7-day wedding for Indian billionaire Kaabia Grewal, with 700 guests and 125 performers.

New World Phu Quoc Resort, inspired by traditional Vietnamese fishing villages, has been honoured as the “Best Villa Resort in Asia” by the prestigious Haute Grandeur Global Awards. It is also one of the most sought-after accommodation options in Phu Quoc.

Adding to the list of luxurious options in Phu Quoc is the La Festa Phu Quoc Curio Collection by Hilton, which draws inspiration from the Amalfi region of Italy. This hotel will be welcoming guests starting from the end of December.

The Luxury Collection Hon Thom Island, a stunning resort that captures the image of a majestic sail reaching out into the vast ocean.

The highly anticipated collaboration between Sun Group and Marriott International has culminated in the unveiling of two of the world's most luxurious resort brands on Hon Thom Island, Phu Quoc. The Luxury Collection Hon Thom, featuring 305 spectacular sail-shaped rooms designed by the renowned architects of 10 Design, is set to redefine luxury hospitality in the region. Upon its opening, this exquisite retreat promises to deliver unparalleled amenities and entertainment for discerning guests.

Ritz Carlton Reserve Hon Thom, a 6-star masterpiece resort with a “conservation area” theme, features 40 villas designed in the characteristic high-pitched roof style of the Polynesian people in the northern part of Oahu, Hawaii. The design is a blend of modernity and wilderness, offering a sense of freedom and privacy amidst the mystique of nature. Upon its debut, the resort promises to provide guests with luxurious amenities that are truly awe-inspiring. Currently, there are only six Ritz Carlton Reserve properties worldwide, located in Dorado (Puerto Rico), Niseko (Japan), Bali (Indonesia), Krabi (Thailand), Los Cabos (Mexico) and Jiuzhaigou (China). Hon Thom is set to become the seventh “conservation area” destination under this prestigious brand.

Ritz Carlton Reserve Hon Thom - a unique resort nestled in the midst of nature, where guests can expect surprises beyond imagination.

Shedding its former status as a “newly emerging destination”

In recent years, Phu Quoc has been gaining increasing recognition on the global tourism stage, shedding its former status as a “newly emerging destination”. The island has been consistently featured in international media, solidifying its position on the world tourism map. In the past year alone, Phu Quoc has made frequent appearances in leading travel publications. In October 2023, Conde Nast Traveler named Phu Quoc as one of the world's most magnificent islands. In November 2023, Lonely Planet included Phu Quoc in the top 10 most beautiful beaches in Vietnam, while Travel Lemming honoured it as the 6th best destination in the world for 2024.

These accolades are not just empty praise. The island welcomed nearly 5 million visitors in 2022, with hotel occupancy rates soaring to 80-90%. These figures demonstrate that Phu Quoc has transcended its status as a new hotspot and has evolved into a globally recognised paradise, particularly renowned for luxury resort tourism.

Phu Quoc Island is becoming an increasingly attractive destination thanks to its unique tourism products.

According to Mr. Dang Minh Truong, Chairman of Sun Group, Phu Quoc is entering a new phase, becoming a “dream” destination for luxury-seeking tourists.

“We understand that today's wealthy tourists are demanding new experiences that they cannot find anywhere else. By partnering with leading hotel brands, designers and architects in the industry, Sun Group is successfully elevating the island's tourism industry to new heights of sophistication and luxury, all amidst the beautiful scenery of the stunning beaches and majestic landscapes of Phu Quoc,” Mr. Truong shared in an interview with Travel Weekly.