On December 6, 2023, the market witnessed a significant collaboration between Sun World, a leading entertainment brand in Vietnam under the Sun Group, and LYNKID, a pioneering multi-platform customer engagement ecosystem in Vietnam.

Representatives of Sun World and LYNKID signed a cooperation agreement

Through this strategic partnership, Sun World has established itself as a pioneer in the field of entertainment by leveraging Fintech technology (the application of creative technology to financial activities and services) to create innovative payment solutions for users, digitising ticket sales channels, and expanding multi-platform distribution channels to promote the new wave of Travel Tech. This has enhanced the customer experience and increased convenience for travellers.

As part of this collaboration, LYNKID will work with Sun World to implement E-ticket distribution solutions on the LYNKID platform and various linked applications, reaching a customer base of 20 million tech-savvy individuals between the ages of 20 and 40. This will provide diverse, seamless shopping experiences and simplify transactions with just one touch.

Within the framework of the signing ceremony, Sun World and LYNKID also organised a discussion on the topic “Application of technology to optimise customer experience in tourism” with the participation of the leadership of both partners, Ms. Tran To Uyen - Deputy General Director of LYNKID and Ms. Tran Nguyen - Deputy General Director of Sun World.

The representatives discussed the application of Fintech in the tourism industry, with new forms of shopping such as “Save Now, Buy Later”, integrating “Product Bundling” with different applications, and rewarding loyal customers based on O2O (Online to Offline) experiences. By bringing breakthroughs in the shopping and payment experience for customers while traveling, Sun World expects to contribute to the strong growth of the tourism industry in Vietnam in the future.

Not only will loyal customers of Sun World enjoy an upgraded experience, but they will also have their benefits optimised with reward points, gifts and discounts from over 1000 brands on the LYNKID - Earn points, redeem experiences platform. The initial collaboration of these two brands will double the benefits and bring immense value to consumers with exclusive privileges and promotional programs designed by Sun World for LYNKID's special gift inventory.

Sharing about strategic partnership between Sun World and LYNKID, a representative from Sun World emphasised, “By integrating various modern technologies into our operations and creating new, enticing experiences for our guests at our parks, Sun World is at the forefront of combining with the leading customer care platform in Vietnam, LYNKID, to enhance the customer experience and optimise benefits for our guests. This partnership will serve as a lever for Sun World to exceed the expectations of our guests, amidst the strong global digital transformation taking place.”

LYNKID representative shares: “The mission of LYNKID is to bring convenience to customers through the application of technology in digital experiences. Collaborating with iconic brands like Sun World in the field of entertainment and travel is a step closer to the mutual desire of both parties for ‘optimising customer benefits’ and contributing to enhancing Vietnam's position on the global digital transformation map.”

Sun World Fansipan Legend

In 2017, Sun World officially launched, positioning itself as a world-class entertainment brand, bringing together theme parks, entertainment complexes, and majestic cultural and spiritual works created by Sun Group. The Sun World system includes 6 entertainment parks and tourist areas, spanning the three regions of the country: Sun World Ba Na Hills, Asia Park (Da Nang), Sun World Fansipan Legend (Sa Pa, Lao Cai), Sun World Ha Long (Ha Long, Quang Ninh), Sun World Hon Thom (Phu Quoc), and Sun World Ba Den Mountain (Tay Ninh).

Sun World Ba Den Mountain

Each Sun World destination is a unique version, hiding within it the colours of culture, people and nature that are specific to each region. Sun World offers travellers an unforgettable experience, filled with fascinating stories about each destination. It's no wonder that each Sun World tourist area has impressed the world of tourism, winning numerous prestigious international awards in recent years. Most recently, the World Travel Awards 2023 for the Asia-Pacific region honoured Aquatopia Water Park - Sun World Hon Thom (Phu Quoc) as the top water park in Asia, while Sun World Ba Na Hills (Da Nang) was recognised as the top theme park in Asia for 2023. Prior to that, Sun World Fansipan Legend was honoured four times at the 2022 World Travel Awards for the Asia-Pacific region with the double award of “Best Destinations in the World for Cultural Tourism” and “World's Leading Natural Landscape Tourist Attraction”. Sun World Ba Na Hills was also recognised with three awards: “World's best cable car system”, “World's Leading Iconic Tourist Attraction” and “World's Leading Iconic Tourist Bridge” for the Golden Bridge.

LYNKID, the pioneering customer loyalty platform in Vietnam, with over 1000 participating brands and strategic partnerships with VPBank, BE GROUP ride-hailing app, OPES insurance, and AppotaPay e-wallet. With superior technology solutions and data mining capabilities connecting with nearly 20 million customers, LYNKID creates an ecosystem that fosters multi-platform customer engagement through “Earn points, redeem experiences” activities. This not only allows consumers to enjoy benefits from various brands, but also helps businesses enhance their reputation and position with customers. As a result, it increases customer lifetime value and facilitates sustainable growth and prosperity for brands.

On the occasion of signing the strategic partnership, Sun World and LYNKID have committed to bringing superior and intelligent experiences to the journey of entertainment, adding fun, creativity, and contributing to digital transformation and making Vietnam a modern and attractive tourism destination in the region.