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HÀ NỘI — The Saigon Beer-Alcohol-Beverage Corporation (SABECO) has agreed a deal to sponsor the Việt Nam national football teams for one year.

The sponsorship was signed between SABECO, the Việt Nam Football Federation (VFF) and VTVcab Sport Development Joint Stock Company (VTVCab Sport) in Hà Nội on Friday.

As part of its sponsorship, running from June 2021 to June 2022, SABECO will be the exclusive sponsor in the beer industry of the men’s and women’s national teams, and the U22, U23 and Olympic squads for both national and international competitions.

“We are proud to support the national football teams in their journey towards greater success and share their goal of bringing glory to the country,” said Bennett Neo, SABECO General Director.

Over the last few years, the Vietnamese national football team has seen tremendous success in various international competitions. Most recently, the team advanced to the third round of World Cup qualifiers for the first time in history. 

“We are happy to partner with such a prominent Vietnamese brand such as Saigon Beer,” said Lê Hoài Anh, VFF General Secretary.

“This partnership will bring further support to and motivation for, our players, and help in the development of Vietnamese football as a whole.”

Sports sponsorships have always been a key part of SABECO’s 4C sustainable development strategy.

SABECO previously sponsored the Vietnamese delegation to the 30th Southeast Asian Games (SEA Games) in 2019. It has also sponsored various local sporting events such as 2020 Tiền Phong Newspaper Marathon National Championship as well as international events including the 2018 AFF Suzuki Cup.

Meanwhile Bùi Huy Năm, General Director of VTVCab, shared: “VTVcab is proud to be the only cable TV that produces and broadcasts all worldwide and national most-watched sports leagues, as well as all matches involving Vietnamese national teams.

“Aside from content distribution across a multitude of platforms, VTVcab confirms its significant interest in football, paving the way for VFF to become a long-term strategic partner. It is an honour to walk with SABECO as a supporting partner in order to maximise the media's effect in support of the Vietnamese national football team's achievement.” VNS