The advertisement sign was dismounted from the No 45 Nguyễn Lương Bằng Street in Đống Đa District after the punishment. — Photo hanoimoi.com.vn
HÀ NỘI — The Hà Nội Department of Culture and Sports on Monday fined a company for hanging an advertisement sign with unclear content.
The advertisement read “Coca Cola – Mở lon Việt Nam – Trúng vàng mỗi ngày” (Coca Cola – Open can Việt Nam – Win gold every day) and was placed at No 45 Nguyễn Lương Bằng Street in Đống Đa District.
The Coca Cola Việt Nam Company was fined VNĐ25 million (US$1,086). It took down the sign and agreed not to repeat the violation.
The company did not report the advertisement sign’s content to competent organisations, and the sign also affected the capital city’s beauty, according to the culture department.
Moreover, the department said, the name of Việt Nam could not be used for an advertisement and could not go together with an informal slogan.
The words “Open can Việt Nam” are not clear enough and did not show information of the products, violating the Law on Advertisement.
The department asked provincial and municipal departments of culture and sports to check advertisement of the company.
The Coca Cola Việt Nam Company has reportedly changed the advertisement into “Cơ hội trúng vàng mỗi ngày” (Opportunity to win gold every day) for its promotion programme. — VNS