Nha Trang beach along Trần Phú Street. — Photo courtesy of Khánh Hòa Department of Tourism

KHÁNH HÒA — The coastal province of Khánh Hòa has seen a significant increase in the number of visitors during the summer months, with a 60 per cent surge compared to the same period in 2019 before the pandemic hit.

The provincial Department of Tourism reported that from June 1 to July 25, more than 2.4 million tourists, including 485,000 international tourists, visited the province, mainly staying in Nha Trang City, generating revenue of over VNĐ11 trillion (US$464.4 million).

Nguyễn Thị Lệ Thanh, director of the department, said that the province has implemented various tourism promotion initiatives in order to boost its tourism sector.

Large-scale events such as the 2023 Nha Trang - Khánh Hòa Sea Festival and the 8Wonder Music Festival played a crucial role in attracting tourists, she said.

It plans to continue organising tourism promotion events, cultural activities, and entertainment programmes, primarily focusing on Nha Trang, to further enhance its tourism industry.

From June 1 to July 25, hotel occupancy rates exceeded 83 per cent. Four and five star hotels boasted occupancy rates of over 92 per cent during this period.

Recently, Khánh Hòa implemented a project to develop its night-time economy by 2030 in order to attract more tourists and encourage them to extend their stays.

The scheme entails the development of cultural services, entertainment activities, food and beverage services, shopping options and city tours.

It plans to upgrade and develop existing facilities to support night-time economy activities, such as night markets, music shows, and street art.

Under the project, local authorities will strictly supervise tourism activities to ensure food safety and hygiene, service quality, environmental sanitation, and security and order.

It will also call for investments to establish a large-scale night entertainment complex located away from residential areas.

Khánh Hòa Province, particularly Nha Trang City, has long been a popular tourist destination in Việt Nam, captivating visitors with its exquisite beaches and numerous entertainment options.

In the first seven months, the province welcomed more than four million visitors, generating revenue of over VNĐ19 trillion.

Khánh Hòa has set this year's target of welcoming four million visitors, including 1.5 million international tourists, and generating tourism revenue of VNĐ21 trillion.

It aims to attract 8.8 million visitors, including 4.5 million foreigners, by 2025. — VNS