CUPERTINO, CALIFORNIA - Media OutReach - August4, 2020 - SugarCRM Inc.®, the innovator of time-aware CX, today announced thatit was named a Visionary in the Gartner 2020 Magic Quadrant for Sales ForceAutomation for the 8th consecutive year. Sugar was recognized for its abilityto execute and completeness of vision.

In the report^[1],Gartner noted the top three reasons, which drove the 100 vendor referencecustomers who use the SFA solutions reviewed in the Magic Quadrant, to purchasefrom their vendor included: product functionality and performance (64%), competitivecosts (62%), and strong customer focus (52%).

"We believe SugarCRM is the clear choice forsales automation based on technology, value and ease of use," said Rich Green,Chief Product Officer and CTO, SugarCRM. "With one of the highest customer retentionrates of all ranked vendors and high scores for both our customer experienceand service, companies of all sizes are adopting Sugar Sell to drive theirsales initiatives and deliver for their customers". 

Sugar Sell is part of Sugar's time-aware CXsolutions that enable marketing, sales and service teams to gain aclear, unified view of the customer and deliver a better experience across thecustomer journey. Now is a period of rapid innovation for Sugar as the companybuilds out its time-aware, no-touch CX platform with analytics capabilities andnew products including Sugar Integrate, a robust, integrationsolution for 200 business processes and apps.

Sugar improved its position on the ability toexecute in the Visionaries quadrant for Sales Force Automation (SFA) comparedto the previous report and is also positioned on the "Completeness ofVision" axis. The report evaluated 15 vendors.

A complimentary copy of the Gartner, Inc. 2020Magic Quadrant for Sales Force Automation research report is available from the SugarCRM site here.

GartnerDisclaimer

Gartner does not endorse any vendor, productor service depicted in its research publications, and does not advisetechnology users to select only those vendors with the highest ratings or otherdesignation. Gartner research publications consist of the opinions of Gartner'sresearch organization and should not be construed as statements of fact.Gartner disclaims all warranties, expressed or implied, with respect to thisresearch, including any warranties of merchantability or fitness for aparticular purpose.

About SugarCRM

SugarCRM's time-aware sales, marketing and service software helps companies deliver effortless and predictable customer experience. For mid-market companies and anyone that wants a CX-driven platform, Sugar gives teams the time-aware customer data they need to create a seamless customer journey and increase customer lifetime value.

More than 4,500 companies in over 120 countries rely on SugarCRM. Based in Silicon Valley, SugarCRM is backed by Accel-KKR. 

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