SINGAPORE - Media OutReach - 4 August 2020- To commemorate Singapore's 55^thbirthday, Amazon aims to recognize home-grown businesses and celebrate theirjourneys by launching today dedicated "ShopLocal" storefront on Amazon.sg. Thecurated page features four local brands' founding stories and a plethora ofproducts from local businesses in categories such as home and home improvement,electronics, kitchen and dining, health and personal care, toys and games,groceries and more.

"As Singaporeans come together tocelebrate the nation's 55^th birthday, we hope to help shoppersdiscover and expand the support for local businesses through this newinitiative. We invite customers to learn more about the entrepreneurs behindthese homegrown businesses and check out their great products," says BernardTay, Country Leader, Amazon.sg Seller Services and Head of Amazon GlobalSelling Southeast Asia, Australia and New Zealand. "We are pleased towelcome more local business onto Amazon.sg and look forward to helping themexpand their customer base and reach a global audience through our onlinestores worldwide."

Notable local brands featured on"Shop Local" include: manufacturer of premium quality bedding with compostableand bio-degradable fibers -- EASVEN; local manufacturer of  plant-based products for babies with sensitiveskin -- Happyganics; personal care brand for those aspiring toenjoy clear and beautiful skin -- Porcelain Skin; and non-medicatedsolutions provider for menstrual cramps -- Blood.

Getting to know the local retailers on Amazon.sg

EASVEN

Singaporean founder Chen Yanstarted her career with her family's bedding and household goods business butsoon left to study Design in Arts in the UK before moving to Singapore in 2004.In 2019, Yan returned to her passion and love for textile, fabric, and theenvironment to start EASVEN, a purpose-built brand whichmanufactures premium quality bedding using TENCEL™ Lyocell fibers that arecertified compostable and bio-degradable. Amidst COVID-19, Yan started sellingon Amazon to reach a global audience with low shipment costs.

"With Amazon, we're not onlyselling products, but a service, building our brand reputation, growing ourcommunity, and connecting with our customers. As a young brand dealing with thepandemic, selling online has been essential. We've been able to continue thebusiness, adapt quickly, and maintain the high quality and service of ourproducts," said Yan, founder of EASVEN.

Happyganics

Happyganics was founded in 2015 in Singapore by parents Dawn Teh and Leslie Wou after theirbaby daughter started suffering from skin allergies. With pure plant-basedingredients and natural products, ranging from detergent to hand sanitizer,Happyganics manufactures locally and sells in China, Hong Kong, Indonesia,Malaysia, Philippines, Singapore, Taiwan and Thailand.

Dawn from Happyganics said: "WithAmazon, we have been able to reach many more customers without increasing ouroperations cost. The warehousing and logistical support has allowed us tostreamline operations and offer same-day delivery to meet customer expectations.Furthermore, joining Amazon through the E-Commerce Booster Package has meantthat we can leverage its global footprint without having to rent retail space --a huge cost saver to grow rapidly!"

Porcelain Skin

Started by mother-daughter duoJenny Teng and Pauline Ng, Porcelain is a home-grown brand thatgrew swiftly fueled by the mutual love for skincare and passion to correct, notconceal, skin troubles. Over the last 10 years, since 2009, Porcelain Skin hasreceived more than 80 beauty awards for both service and products and has plansto expand across Vietnam, Philippines and Malaysia.

Daughter and Managing DirectorPauline Ng said: "While we grow as a company, we are constantly looking forways to continue listening to customer feedback and improve our service tobuild long-term relationships. We've just joined Amazon in June and are lookingforward to connecting with consumers domestically and internationally toaddress their needs quickly."

Blood

Frustrated by the lack of goodquality non-medicated solutions for menstrual cramps, Singaporeans Tan PeckYing and Caleb Leow developed MenstruHeat -- the flagship product of Blood-- to help and support women across the world through their period cycles. Theystarted selling on Amazon in 2015 and have since grown their business on Amazonacross the US, UK, EU, Canada, Japan, Australia with plans to expand in India.

"Selling internationally withAmazon has given us exposure beyond our shores -- this has been really importantfor our brand building and awareness. In fact, more than 50% of our onlinesales come through Amazon today. Thanks to Fulfilment by Amazon (FBA), sinceour initial days, we have not had to worry about distribution and shipmentcosts and can focus on managing inventory and growing the business," said PeckYing, co-founder of Blood.

Discover the wide range ofselection from local retailers on Amazon.sg here.

Beyond the "Shop Local" showcase,Amazon has launched Seller University so local businesses in Singapore canaccess complimentary online tools and personalized support to better operate onAmazon's store. This is in addition to the E-Commerce Booster Packagecollaboration with Enterprise Singapore where local retailers who sign up tosell on Amazon.sg can avail a one-time grant of up to S$9,000 to enhance their E-Commercecapabilities and reach more customers. Interested local retailers can find out more information and sign up by30 September 2020 here: https://services.amazon.sg/esg-e-commerce-booster-package.html

To find out more about selling on Amazon, visit: https://www.amazon.sg/sell.

About Amazon

Amazon isguided by four principles: customer obsession rather than competitor focus,passion for invention, commitment to operational excellence, and long-termthinking. Customer reviews, 1-Click shopping, personalized recommendations,Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle,Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products andservices pioneered by Amazon. For more information, visit Amazon.sg.