• BLACKPINK communicated with fansaround the world via #TwitterBlueroom Live Q&A, topping Twitter Trendingglobally
• BLACKPINKintroduced self-drawn special emoji on #TwitterBlueroom Live
• BLACKPINKwill present self-made album gifts to lucky fans who posted questions during#TwitterBlueroom
• Fans posted a total of 19.1 million Tweets over just 6 days following thecomeback and Twitter official account opening 

▲ Image Description: BLACKPINK's image at #TwitterBlueroomLive Q&A

LIVE Q&A Tweet URL: https://twitter.com/BLACKPINK/status/1277799491609849858

SEOUL, SOUTH KOREA - MediaOutReach - 3 July 2020 - #TwitterBlueroom Live Q&Asession, conducted by Twitter Korea on 30 June, with Kpop girl group BLACKPINK(@BLACKPINK), has reached acumulative 2.2 million viewers and reached #1on Twitter's worldwide trends during the livestream.

BLACKPINK, which recently released a new album 'HowYou Like That', launched its official Twitter account, @BLACKPINK, on 26 Juneand posted its first Tweet, generating 711,000 Likes and  276,000 Retweets.

https://twitter.com/BLACKPINK/status/1276441094436253698

#TwitterBlueroom Live Q&A session allowed fans andBLACKPINK members to communicate. The day of the session, BLACKPINK sent out aVoice Tweet, "See You Soon @BLACKPINK"to amplify fans' expectations. During the #TwitterBlueroom live session,BLACKPINK members talked about their new songs and behind-the-scenes details ofmusic videos, as well as answering questions by fans on Twitter. BLACKPINK alsodrew fans' attention to the introduction of special emojis to celebrateBLACKPINK's comeback and explained how to activate them. These emojis, createdwith pictures drawn by BLACKPINK, are automatically activated when fans use thehashtags for Korean or English names of each member of BLACKPINK : #JENNIE, #제니, #JISOO, #지수, #LISA, #리사, #ROSÉ#로제.

As part of the #TwitterBlueroom Live session,BLACKPINK made album covers to give as gifts to Blinks, BLACKPINK fans.BLACKPINK members decorated album covers by adding their own personality usingvarious stickers. These albums will be awarded by drawing, to fans who postedquestions through Twitter.

A complete recording of the #TwitterBlueroom LiveQ&A with BLACKPINK can be seen on the BLACKPINK Twitter account, includingBLACKPINK's Q&A session wherein the group members answered fan questions.

#TwitterBlueroom 360 videos featuring '#JENNIE x#LISA' and '#JISOO x #ROSÉ' were posted after the live session as specialcontent and generated over 6M views. On the day of #TwitterBlueroom Live session,BLACKPINK also tried Twitter's new 'Fleets' feature. 'Fleets' is a Twitterpilot feature where the content automatically disappears 24 hours afterpublication. Likes, Retweets, and the number of comments are not visible on theFleet, making it the perfect place to share thoughts. BLACKPINK's Fleetshighlighted the hashtags #BLACKPINK, #TwitterBlueroom LIVE, the official account name @BLACKPINK, and the #TwitterBlueroomLive streaming.

Kim YeonJeong, Head of Twitter Global Kpop &K-Contents Partnership said, "Kpop fans from around the world can participatein real-time conversations related to Kpop through customized content providedby Twitter. We will continue to support global Kpop artists such as BLACKPINKto enable fans to be part of what's happening in the Kpop scene real-time invarious ways and with different content, such as the #TwitterBlueroom Livesession."

BLACKPINK generated a total of 19.1 million Tweets for6 days from 26 June to 1 July, after announcing things such as a new song#HowYouLikeThat, a comeback, opening an official Twitter account, launchingemojis, and live streaming of #TwitterBlueroom. They proved that they are themost popular Kpop girl group. (End)

Hashtags with BLACKPINKSpecial Emoji:

• #BLACKPINK #블랙핑크  #HowYouLikeThat #Ask_BLACKPINK
• #JENNIE #제니
• #JISOO #지수
• #LISA #리사
• #ROSÉ #로제