SINGAPORE- Media OutReach - 2July 2020 - In times of uncertainty, businesses must collaborate with socialenterprises to support communities and tackle alarming societal issues. 

Homeappliances manufacturer Ariston wasted no time in joining hands with 2Singapore-based social enterprises. 

Earlierthis year, they collaborated with North East Heart Bakers to organise Heart Bakers Season 5 as well as SuperFarmers to promote ideas of self-care with technology-backed home solutions andonline resources.

The Road to Collaboration 

Stricthealth measures amidst the age of digitisation have persuaded most to stay athome and turn to the internet for self-entertainment. However, the lack ofregular social interaction has brought significant challenges to individualmorale and community identity. 

ForAriston, empowering individuals at home and creating a community identityextended far beyond providing them with technology-backed home solutions.Instead, it involves helping individuals in similar circumstances overcomevarious everyday challenges with technology and resources as well asfacilitating a community based on shared experiences and progress. 

Giving Home-based Businesses & Homemakersan Edge 

Earlierthis year, Ariston partnered with North East Heart Bakers - a local initiativeby the North East Community Development Council (CDC) that gives stay-at-homemothers from low-income families the opportunity to start their ownbusiness. 

The globalmanufacturer organized a hands-on cookie baking tutorial from Celebrity Chef Siti Matsura for the home bakers and weretreated to a crash course about using the ovens to get the most succulent bakedgoods.

All participantsalso had the opportunity for a hands-on experience with the Ariston electric ovens. Theseovens are equipped with Multiflow technology that cooks all ingredients evenly,a unique Cook3 function that allows 3 dishes to be cooked all at once as wellas 28 unique pre-set recipes for a family meal.

The ovensalso incorporate an integrated superior cleaning performance which gives allusers a fuss-free experience even with heavy duty cooking.

To top itoff, Ariston awarded 3 complimentary table topmicrowaves to the home bakers who clocked the most number of bakinghours.

The Aristonteam aspires to continue instilling confidence amongst home-based businesses and homemakers with theirtechnology-backed solutions.

In additionto their smart ovens, they also unveiled a line of anti-allergy laundry solutions backed byActiveCare technology which keeps all fabric in shipshape while offeringadded benefits such as a steam hygiene function that helps to remove up to99.9% of bacteria.

Theseappliances keep all laundry fresh, bacteria-free and crease-free even afterwashing and drying. Home-based business owners can easily load their dirtylaundry and delegate more time to manage inbound orders and grow their homebusiness. 

Likewise,homemakers can attend to their families and manage other household chores whilewaiting for the laundry to be done.

Boosting Health Awareness with Mindful Eatingat Home

Leading ahealthy lifestyle not only involves healthy exercise, but it also incorporatessticking to a nutritious diet and having educational resources. 

In the agewhere videos lead the charge for online content consumption, businesses likeAriston must tap on these channels to promote ideas of healthy living. 

To promotehealth awareness amongst communities, Ariston also teamed up with health andwellness social enterprise Super Farmers to broadcast fuss-free ways to preparehealthy and delicious dishes with Ariston appliances. 

The videosalso illustrate key features of the appliances like the Multiple Recipesfunctions to persuade more individuals to explore different culinary culturesin the comfort of their own homes.

ForAriston, healthy eating also means eating fresh foods. They launched the new ActiveDual Fresh Side by Side refrigerator, a technology-backed fridge that comeswith its one-of-a-kind ActiveFresh technology that prolongs the freshness ofall groceries to retain its maximum nutrients. 

Inproviding communities with ample access to smart solutions and educationalresources, Ariston keeps conversations about wellness and health going. 

Collaboration for the Greater Good

Even asglobal events continue to shape the way individuals work and live at home,Ariston stands by their mission.

"At Ariston, we know there is no great resultwithout care and passion behind it. Quite simply, our mission for over 100years has been to make your life at home easier. That's why we help you to carefor what you love most. Thanks to our intelligent technology and innovativefeatures, our appliances take care of you so you can take care of the thingsyou love most."

Aristonseeks to help their consumers and employees improve life at home in these timesof uncertainty.

Even associeties move into the post-pandemic world, Ariston seeks to do its part incontributing to individual and community empowerment. 

Byconsistently reminding individuals about the importance of making time forself-care, Ariston aspires to continue joining forces with other like-mindedsocial enterprises to energise communities across the globe. 

Media contact -

Zoe Lee -- Product Marketing Manager

Email - zoe_lee@whirlpool.com