SINGAPORE - MediaOutReach - 1 July 2020 - Dataxet, a data intelligence company, hasannounced that it has acquired Sonar Platform in Indonesia along with News andAds Monitoring Agency (NAMA) in Malaysia. This marks Dataxet's latest effortsin building its network of data intelligence capabilities across Asia,following its joint venture with Truescope in Singapore.

"The strategic acquisitions of recognised companies suchas Sonar Platform and NAMA marks Dataxet's progress in building its brandednetwork of integrated data intelligence in Asia following the launch ofTruescope Singapore," said David Liu, CEO & Co-Founder of Dataxet."Securing presence in key commercial markets across Asia is part of our plan toprovide a truly 'best-in-class' data intelligence at scale while ensuring localisedexpertise and context."

Amien Krisna, Founder and CEO of Sonar Platform, who will joinDataxet's executive board after the acquisition shares, "I'm excited tojoin the Dataxet Group and look forward to the opportunities that thecombination of our expertise will bring. Sonar Platform has a track record ofdelivering insights with the use of smart technology which we want to bring tothe Dataxet network."

Ooi KiamHong, CEO and Founder of NAMA adds, "I trust in the team's vision of building arobust and next-generation data intelligence network -- one that continuouslyfocuses on product innovation, technology and talents to deliver smarter insights for clients."

1. Sonar Platform, founded in 2015, boasts of two state-of-the-art intelligence modules:

i.      Sonar Analytics -- intelligence platform that combines social media, digital media, print media andmarketplace data sources aimed at delivering mission critical insights andautomated insight reports on demand. Using artificial intelligence, theapplication can automate the immense processing, analysis and reportingof billions of social and digital media to captureand analyse sentiment, trends and industry content.

ii.     Sonar Influence -- end-to-end social mediainfluencer management platform coveringinfluencer discovery, campaign management and intelligent reporting aimed atoptimising branded influencer campaigns and maximising ROI.

iii.      Crisissupport, audience profiling, campaign reporting and bespoke audits are someexamples of its strategic add-on services provided for its clients beyond theseintelligence platforms. The company's portfolio includes a range of well-knownglobal brands across diverse sectors such as Microsoft, Grab, Huawei andAirAsia.

2. News and AdsMonitoring Agency (NAMA) was foundedin 2006 and has grown to be the largest independent media monitoring company inMalaysia.

i.      Provides afull range of traditional media monitoring service with comprehensive coverageacross print, broadcast and radio. 

ii.      Amongst its services,the company also delivers customised media measurement and insights reports to severalglobal and local brands from industries such as travel, financial services andtelcos.

Jason Lee, Co-Founder and Managing Partner of Dataxetadds, "While the COVID-19 pandemic has certainly affected parts of the economy,Dataxet is not slowing down and instead, looking forward to ensure that we stayahead of what the market needs and be at the forefront of the industry inproviding smart, accurate and actionable intelligence. Growing a diverse andcreative pool of talents, starting with Amien, along with continuous productinnovation and creative collaborations, will be our key priorities as we lookto grow Asia's 'best-in-class' media and data intelligence network andcapabilities."

About Dataxet

Dataxet Pte Ltd is a leading integrated dataintelligence holding company operating in Asia. Its branded networks providebest-in-class media monitoring services along with localised research and dataanalytics expertise to deliver accurate, applicable and actionable datainsights. https://www.dataxet.com/