Targets 1000 licensed clubs to serve a global audience of millions

KUALA LUMPUR, MALAYSIA - Media OutReach -  1 July 2020 - Evolution Wellness, Asia'sleading health club operator whose portfolio of brands also includes CelebrityFitness and Fitness First, today announced the launch of a competitivelicensing programme for its high value, low price (HVLP) gym brand GoFit. A newconcept developed and owned by Evolution Wellness, GoFit is guided by its brand values of Smart, Bold,and Invigorating, and a game-changerin the HVLP category, presenting members with a smart new way to train througha no-frills, fuss-free yet high quality gym experience. Through its globallicensing programme, Evolution Wellness sees an opportunity to address anaudience of millions, and confidently predicts a global reach of over 1000licensed clubs.

Withmembership prices starting from approximately USD20 a month, GoFit is not justaffordably priced, but also very well equipped with a wide range of cardio,strength and Olympic lifting equipment catering to all levels of gym goers -- from the new-to-fitnesscustomer, to the fitness fanatic. At a GoFit club, access is gained through anapp for increased security, which facilitates 24/7 operating hours should thedemographic require it, while a self-managed membership system makes it easyfor members to purchase add-on services such as a session on a HydroMassageLounger¹, or a FitQuest fitness assessment². Members canalso participate in a Signature GoFit workout³, SuperCircuit^TM;work out to scheduled or on-demand digital classes, aswell as stream their own workouts onto the large screens in the MyGoZone^TM.

Thefirst GoFit club in the world, whichis owned and operated by Evolution Wellness, opened its doors to members atCentral i-City Mall in Shah Alam, Malaysia last November, and is alreadyserving over 2,000 members. The flexible nature of the GoFit model saw thefirst location implementing a ladies-only 'gym within a gym', privately accessedthrough the woman's changing room. "This feature has been a fantastic successin the Malaysia market, and we believe that it has significant furtherpotential in markets overseas," said Simon Flint, Chief Executive Officer,Evolution Wellness.

EvolutionWellness has already committed to a further 12 GoFit clubs in Malaysia,Thailand and Indonesia on an owned and operated basis, and is in discussion ona number of additional sites in the Philippines, Hong Kong, and Singapore.

"Inaddition to our owned and operated clubs, we are today officially launching ourlicensing programme which will see this new and exciting HVLP brand go global.We already have keen interest from investors looking to participate in this atthe master licensee level, which gives us a lot of confidence in thecredibility and reach of this brand," Flint added. "The collective experienceof our senior leadership team draws from decades of exposure to the globalfitness industry, therefore there's a lot of captured learning invested increating our GoFit brand. The public response to our launch site in Malaysiahas been everything we could have hoped for, and we are genuinely excited tointroduce this brand onto the global stage."

GoFit's Director of Licensing, Nad Myan, said, "Thebudget gym segment around the world has experienced accelerated growth inrecent years, and we feel that there is still a lot of room for growth in the truly high value, low price category. We'reexcited at GoFit's potential to change the way people think about budget gyms, andwe'd like to invite fitness-loving entrepreneurs and individuals to join us onour journey. We have a competitive licensing programme that we believe is the most attractive fitness businessplatform for those looking to venture into the vibrant global fitness industry,with the expertise and commercial support of Asia's leading health cluboperator."

Formore information about GoFit licensing opportunities, please visit https://bit.ly/GoFitLicensing2020.

For further media enquiries/ interview requests about GoFit or Evolution Wellness, please contact: JillynTan (jill.tan@evolutionwellness.com).

Download more images of thefirst-ever GoFit club at Central i-City Mall in Shah Alam, Malaysia here.

Notes:

1. HydroMassage provides an invigorating recovery programme delivered bytravelling water jets under a waterproof skin (so the user doesn't get wet) tohelp alleviate muscle and soft tissue injuries.
   
2. FitQuest is a fitness assessment that utilises four simple exercises (ortasks) and a heart rate recovery measurement that only takes four minutes tocomplete.  Once the tasks have been completed, the results aredisplayed on the screen immediately and are also accessible online. TheFitQuest machine can also be used to perform a body composition analysis todetermine a variety of metrics including body fat and muscle percentage.
   
3. SuperCircuit™ is a proprietary GoFit programme, with a mixture of cardioand strength training to give you that full-body burn. Members train in adesignated zone for SuperCircuit™ where our equipmentselection has been carefully constructed to ensure ease of use, adding to theefficiency the workout.

About GoFit

GoFit was created with the intention of makingfitness accessible to more people. Guided by its brand values of Smart,Invigorating, and Bold, GoFit aims to provide members with a convenientapproach to fitness using technology as an enabler, in line with its brandpositioning 'to energise life through easy and affordable fitness.' It offersmembers a smart new way to train through a no-frills, fuss-free gym experience.Malaysia is home to the pioneer GoFit club, which opened in November 2019.

Get smart. Go. Get started with GoFit by visiting www.gofit-gym.com. 

About Evolution Wellness

Evolution Wellness is theowner and operator of Asia’s largest wholly-owned network of fitness clubs.Established in 2017 following the coming together of two leading fitness brandsin Southeast Asia – Celebrity Fitness and Fitness First – we’re on a journey ofgrowth ‘from fitness to wellness.’

Our vision is to build acomprehensive wellness ecosystem for our members and customers, and providing acompelling range of propositions to help them become the best versions ofthemselves. With a network of more than 170 properties across six countries,we’re focused on leveraging the strength of our brands, and continuing to growour business through continuous innovation, expansion, diversification, withrobust strategic governance.

For more information aboutEvolution Wellness and our portfolio brands, please visit www.evolutionwellness.com.