IUIGA's Inaugural Mooncake Collection - A Contemporary Tribute To Tradition

August 15, 2019 - 06:09
IUIGA's Inaugural Mooncake Collection - A Contemporary Tribute To Tradition

SINGAPORE - Media OutReach - 15 August 2019 - Singaporean home and living brand,IUIGA, heralds the timely arrival of the Mid-Autumn Festival with the launch ofits inaugural Baked Mooncake Quartet Collection: An Enchanted Moon. It isavailable for sale from 17 August 2019 to 13 September 2019 at SGD 69.90 nett.For early birds ahead of the gifting game, there are delectable promotions tosweeten the deal:

Promotion Date

Promotion Mechanics

17 August - 1 September 2019

Early Bird Special:

Purchase 1 Box for $62.90 each (10% Off)

Purchase 2 Boxes & above for $59.90 each (15% Off)

2 - 13 September 2019

Member Exclusive:

IUIGA Gold Members: $64.90 per box (7% Off)

IUIGA Platinum Members: $62.90 (10% Off)

This Mid-Autumn Festival, sink yourteeth into healthful, delectable treats from IUIGA's mooncake launch.

Carefullycrafted with the finest ingredients, the IUIGA Baked Mooncake Quartet drawsinspiration from the deep well of Singapore's heritage and tradition, torecreate these classic flavours through the vignette of contemporary tastes andpreferences. All three flavours in the collection are well-baked and sure todelight your taste buds:

  • Precious Black: Those with a penchant for classic flavours will fall hard for this velvetycharcoal-infused mooncake. Tucked beneath a tantalising dark skin, be greetedby the familiar flavours of childhood -- white lotus paste filling, with chunkydried longan and wolfberry to jazz up its good looks. An authentic homage tothe Chinese wellness tradition, this is made to bless the health-conscious asthere are no sugar added to this precious treat. Talk about indulgingguilt-free!

  • Pearl of Prosperity with Single Yolk: An immensely flavourful pandan lotus paste mooncake that is a gift that keepson giving. It combines the delectable balance of sweet and salty flavours, witha three-layer visual treat that is truly Instagram-worthy -- just perfect for acelestial enjoyment under the beaming moon. Crack open the mooncake and behold-- a glorious golden yolk awaits. 

  • Violet Moon with Single Yolk: The perfect pairing to your cup of Chinese tea comes in the form of a low-sugarwhite lotus and yam paste mooncake. Ensconced within a beautifully-baked skin,melon kernel seeds offer a mild crunch and speckle the outer layer likeconstellations in the night sky, adding texture to every mouthful. Therefreshing flavour of mung bean filling -- enhanced with the salubrious traceminerals of Himalayan salt -- packs a wholesome bite. And in the spirit ofreunion and gratitude, deep-dive into the luscious creaminess of the saltedyolk center.

Asidefrom having low-sugar options for the health-loving, these halal mooncakes donot contain any lard or pork. The Precious Black and Violet Moon with SingleYolk are also suitable options for vegetarians.

Presented in an ebony box p ackaging,every gift box contains four individually-packed mooncakes. Each adorned with afloral motif that harks back to the poetry of past eras, elevated with refinedinclinations for the modern appeal.

IUIGA Baked Mooncake Quartet:

'An Enchanted Moon'


*   2 x Precious Black

*   1 x Pearl of Prosperity with Single Yolk

*   1 x Violet Moon with Single Yolk

SGD 69.90 nett

IUIGA's mooncake collection will be available for sale at allstores from 17 August 2019 onwards.

Causeway Point

1Woodlands Square, #B1-41


OpeningHours: 10:00am -- 10:00pm


107North Bridge Road, #B2-15


OpeningHours: 10:00am -- 10:00pm

SingPost Centre

10Eunos Road 8, #01-146


OpeningHours: 10:00am -- 10:00pm

Tampines 1

10Tampines Central 1, #03-12


OpeningHours: 10:30am -- 10:00pm

Paya Lebar Quarter (Opens 30 August)

10Paya Lebar Road #B1-10


OpeningHours: 10:00am -- 10:00pm

For more information about IUIGA, kindly visit www.iuiga.com .

Forhigh-res images, kindly download here .


IUIGA was born from the pursuit of true quality. Co-founded byfive friends in 2017, the brand's products are thoughtfully hand-picked fromsome of the world's best, undiscovered manufacturers under their OriginalDesign Manufacturer (ODM) business model. As an omni-channel retailer, IUIGApromises well-designed products at consumer-inclusive price points. By workingclosely with the manufacturers, the brand opens up opportunities to selldirectly to consumers without incurring unnecessary costs by going throughmiddlemen.


With radical transparency as modus operandi, IUIGA leads thehonest pricing revolution to  ultimatelyempower consumers with products that match form and function, withuncompromised  quality and affordability-- because, from one consumer to another, whypay so much for quality?