SINGAPORE - Media OutReach - 24 July 2019 - evian_®, the No.1 Global brand in Mineral Bottled Water[1], has unveiled the launch of abrand-new creative in Asia, themed "I Wanna#Liveyoung", which embracesdiverse, multi-dimensional attitudes towards life. Thecampaign officially launched at a regional media event in Taiwan on [11^thJuly 2019].

evian_®'s I Wanna#Liveyoung campaign is inspired by and celebrates themulti-dimensional spirit of millennials and their multi-hyphenate mindset. Definedas living a life full of vitality and experiences,a multi-hyphenate isinsatiably curious, playful and has a progressive approach to life. They live multiplelifestyles spanning multiple disciplines -- such as travel, entrepreneurship,fashion, health and wellness. Never confining themselves, they are the ones who say, "I Wanna".

Despite increasing pressure to excel and conform tosocietal expectations, Millennials in Singapore are determined to live a fulland purposeful life2. The campaign positionsevian® as one of the enablers of a life of one's own design, giving people amoment of respite from this pressure. Their desire to achieve what they wantwith confidence and power relates closely to evian's spirit of #LiveYoung.

Sharing more about the campaign's creative vision, Franck Escudier, Marketing Director, evian® International said "evian_®'s I Wanna #Liveyoung campaign celebrates those who do not settle for just one path. It's for the multifaceted,the ones with aspirations and a thirst for life. Ouryouths today embrace an inspirational attitude -- to be and do what they want, pavingtheir own way in life -- that is a true testament to living young with evian_®."

Embracing The Multi-Hyphenate Lifestyle

Thenew creative features eye-catching, modern and playful visuals brought to lifewith evian_®'s ambassador,Ella Chen -- Taiwanese popularsinger, actress, and founder of Ehalo Entertainment. Speaking recently on 17^thJune 2019, at her first-ever birthday party since her singing debut seventeenyears ago, Ella said "I believe all of usembody a multi-hyphenate lifestyle deep within and there isn't just one thingthat defines us. As an entrepreneur, artiste, mother and fitness coach. the multi-hyphenatelifestyle is more than a label; it is an attitude that involves the heart, bodyand soul. I'm excited to be collaborating with evian_® as we embrace the multi-dimensional spirit, while at the same timeadopt values of satisfying our insatiable curiosity to do what we 'wanna' do."

WINA TRIP TO ANYWHERE! (Islandwide Promotion)

As part of the campaign's activation, evian_® will be offering a trip toanywhere in the world -- enabling astarting point for anyone to define how they want to do things on their ownterms, and be inspired to explore a possible career or lifestyle path. From nowtill 30^th September 2019, stand a chance to win a trip to anywherein the world, worth $5,000 (flights and hotels) with every purchase of 2bottles of evian_® natural mineral water.

To participate, all you have to do is:

Step 1: Purchase two bottlesof evian_® natural mineral water from anyparticipating retail outlet

Step 2: Scan the QRcode on the bottle necktag or visit https://winatriptoanywhere.evian.com/en_sg to register your details and receipt number

Remember to set your account to 'Public'for your entry to be visible. Contest is exclusive to Singaporeans andSingapore Permanent Residents only. Please refer to the contest's Terms andConditions.

For more information, visit https://www.evian.com/.

High-resimages:

https://www.dropbox.com/sh/ptf3kqui9mi9ut0/AACpXe8IeEYFluilKbV7lP_Pa?dl=0

[1] Euromonitor InternationalLimited

[2] 2019 Deloitte Millennial Survey

About evian®

evian_® natural mineral water comes from theheart of the French Alps, a unique geological site in the world. For more than15 years, it travels through the rocks, where it is enriched with essentialminerals. The brand has been working for over 25 years to preserve naturalsurroundings of the source, in an effort to preserve evian_® naturalmineral water's exceptional quality for generations to come. Naturally pure anduniquely balanced, evian_® natural mineral water is a healthy choicethroughout the day.

evian® Natural Mineral Water retails in 6 sizes: 310ml,330ml, 500ml, 750ml, 1L and 1.25L, at all leading supermarkets, hypermarkets,convenience stores and e-commerce platforms, as well as selected hotels,restaurants and cafes.

About evian® Sustainability Commitments

In January 2018, evian_® announced itwill make all of its 100% recyclable plastic bottles from 100% recycled plasticby 2025, a move that will see the natural mineral water brand adopt a 'circularapproach' to its packaging usage, where packaging is kept within the economywhere it belongs and out of nature. evian_® aims to achieve its 2025commitment to becoming a circular brand through pioneering partnerships andcollaborations, redesigning packaging, accelerating recycling initiatives andrecovering plastic waste from nature. 

For more information: https://circular.evian.eco/