Prudential enhances customer offerings and engagement on Pulse, its digital health platform

HONG KONG and LONDON - Media OutReach - 31 May 2019 - Prudential Corporation Asia ("Prudential") (2378.HK) todayannounced it has established a strategic partnership with UK-based healthtechnology and services company Tictrac to provide personalised wellnessservices to consumers in Asia, engaging them on their lifestyle goals andhelping them lead healthier, longer lives. The collaboration reinforcesPrudential's broader commitment to making healthcare affordable and accessible across theregion by leveraging digital health technologies and best-in-class partnerships.

Prudential is a leading Asian life insurer and asset manager with over15 million customers and £151 billion in assets under management in the region.Tictrac, which serves clients and their users across US, Europe, Latin Americaand Asia, offers a digital platform that helps users manage their wellness roundthe clock. Users can set and achieve health goals, track physical and nutritionactivities, receive feedback, coaching and guidance on their health and fitness,as well as access useful content and insights.

Tictrac will be one of Prudential's partners in Pulse by Prudential, adigital health app that is the first of its kind to offer holistic healthmanagement to Asian consumers. Using ArtificialIntelligence-powered self-help tools and real-time information, the app servesas a 24/7 health and wellness partner to users, helping them prevent, postpone,and protect against the onset of diseases. Tictrac's services will be available in select Asian markets, empoweringconsumers to take control of their health and wellbeing anytime, anywhere.

Mr. Nic Nicandrou, Chief Executive of PrudentialCorporation Asia, said, "For over 95 years, Prudential has been committed tohelping Asians lead healthier, wealthier and more fulfilling lives. Tictracadds to a growing suite of services on Prudential's Pulse platform, which aimsto provide affordable digital health and wellness services to consumers acrossthe region.

"Today, over 90 percent of the drivers of healthcare consumption in the region are linkedto genetic, lifestyle and environment-related factors. We are expandingour health and wellness platform to preserve the health of consumers, inaddition to protecting and enhancing their financial security," Mr. Nicandrouadded.

Mr. Martin Blinder, Chief Executive of Tictrac, said, "Prudential is oneof Asia's leading insurance providers, and we are delighted to have beenselected as a key partner in further strengthening Prudential's digital healthecosystem. We look forward to working with one of the most innovative and progressive leadership teams in insurance andto expand our proposition in Asia."

Recently previewed in Malaysia, Pulse byPrudential will soon be available across the region, supported by a growingsuite of regional and local service providers such as Babylon Health (symptomchecker and health assessment), DoctorOnCall (online consultation in Malaysia),AIME (dengue tracker in Malaysia) and Boost (e-wallet in Malaysia).

Market-specific details and launch dates forTictrac's digital wellness engagement services will be announced in due course.

Notes to Editors

Recent announcements related to the launch ofPrudential's digital health platform:

• Prudential and Babylon join forces to pioneer AI-powered digital health services inAsia (1 August 2018)
• Previewof Prudential's digital health app in Malaysia (3 May 2019)  

About Prudential Corporation Asia

Prudential Corporation Asia is a business unit of Prudential plc (UnitedKingdom), comprising its life insurance operations in Asia, and its assetmanagement business, Eastspring Investments. It is headquartered in Hong Kong.

Prudential is a leading life insurer that spans 12 markets in Asia,covering Cambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, thePhilippines, Singapore, Taiwan, Thailand and Vietnam. Prudential has anextensive multi-channel distribution platform providing a comprehensive rangeof savings, investment and protection products to meet the diverse needs ofAsian families.

Eastspring Investments manages investments across Asia on behalf of awide range of retail and institutional investors. It is one of the region'slargest asset managers, with a presence in 11 major Asian markets plus distribution offices in the USand Europe. It has £151 billion (US$193 billion) in assets under management (asat 31 December 2018), managing funds across a range of asset classes includingequities and fixed income.

Formore information, please visit Prudential's website here.

*Prudentialplc is incorporated in England and Wales, and its affiliated companiesconstitute one of the world's leading financial services groups.  It provides insurance and financial servicesthrough its subsidiaries and affiliates throughout the world.  It has been in existence for 170 years andhas £657  billion in assets undermanagement (as at 31 December 2018). Prudential plc is not affiliated in anymanner with Prudential Financial, Inc, a company whose principal place ofbusiness is in the United States of America.

Prudentialplc is listed on the stock exchanges of London (PRU.L), Hong Kong (2378.HK),Singapore (K6S.SG) and New York (PUK.N).

About Tictrac

Tictrac is a market-leading health engagement company, whose mission isto engage people in their health, through their data. Tictrac's products andengagement services are designed to empower individuals to take more control oftheir health and wellbeing, in turn supporting the relationship betweeninsurers and their members. Tictrac works with major health and life insurersand public health systems across the United States, Europe, Latin America andAsia with the end goal of promoting healthier populations.

For more information, please visit Tictrac's website here.