HONG KONG, CHINA- Media OutReach - 3June 2019 - Maus FrèresInternational announces the appointment of Sandrine Conseiller as CEO of theAigle brand.

Sandrine Conseiller's mission will be to rely on thebrand's French craftsmanship and roots to carry on with its premiumization,diversification and its overall development, in France and worldwide, especiallyin Hong-Kong.

Thierry Guibert, CEO of the Maus Frères Internationalgroup and of Lacoste is thrilled by this nomination: «We are so glad to announce Sandrine Conseiller's appointment. Itconsecrates the work Sandrine did as Lacoste's Head of Marketing et Branding,making it possible for us to give strength to our brand's desirability acrossthe globe. We are thus counting on her leadership and her managerial abilitiesto shed light on the craftsmanship that makes Aigle's success since 1853, andto amplify its development. »

Her arrival illustrates the fact that Maus FrèresInternational, owner of Lacoste, The Kooples, Gant et Tecnifibre, has theambition to reinforce the links and the synergies between its brands as well asrespecting their identities.

Sandrine Conseiller (Neoma Business School) spent 20years at Unilever spent 20 years at Unilever, where she evolved from brandmanager to vice-president. Since August of 2015, she was working as worldwidemarketing and branding Director of the Lacoste group. There, she made the brandevolve towards more creativity by relying on the values dear to Rene Lacoste, itsfounder.

About Aigle

Aigle, master rubber craftsman since 1853, continuesto hand make their boots in France perpetuating a unique know-how in theprotection of man in nature. In coherence with this heritage, boots, shoes andclothing also combine authenticity, style and function. High standards andattention to detail are at the heart of the design of all collections toguarantee a durable and essential product.