Leading data-driven digital marketing agency will be integrated with Merkle Asia Pacific

SINGAPORE - Media OutReach - 21February 2019 - Dentsu Aegis Network today announced that it has acquired HappyMarketer Group, Southeast Asia's leading data-driven digital marketing agency.Post-acquisition, it will be rebranded as Happy Marketer, a Merkle Company --the acquisition  provides a strategicfoundation for Merkle's data, analytics, and CRM solutions, further enablingthe agency to deliver people-based marketing at scale across the region.

Established in 2009, Happy Marketer is headquartered in Singapore,with a digital marketing delivery center in Bangalore, India. Today the agencyhas 55 employees providing data, analytics, CRM, performance marketing, andmarketing technology to power data-driven customer experience solutions for itsclients, extending Merkle's full breadth of services across SoutheastAsia. 

Happy Marketer is Google's go-to provider in the region for GoogleAnalytics training, and provides advanced analytics services to many leadingcompanies across Southeast Asia.  Theagency has experience across leading marketing technology platforms, includingSalesforce Marketing Cloud, HubSpot, Oracle Marketing Cloud, and AdobeExperience Cloud.

Phil Teeman, CEOof Dentsu Aegis Network Southeast Asia and Singapore, said: "Southeast Asiais a critical growth driver for Merkle's expansion, and Singapore is a hub forthat growth. With Singapore's drive to become The Smart City, the delivery andmanagement of data analytics and customer experience marketing, which are HappyMarketer's key competencies, will take the front seat, helping Dentsu AegisNetwork reinforce itself as a key player. Bringing Happy Marketer into thenetwork also means greater opportunities to penetrate new and existing clients'ecosystems with its full suite of offerings."

Zhengda Shen,President, Merkle Asia Pacific, said: "Bringing HappyMarketer into the Merkle family is critical to our Asia Pacific expansionstrategy. The acquisition significantly accelerates Merkle's ability to bringour full suite of services to Singapore and Southeast Asian. It also provides astrategic leadership and geographic link with our existing Asia Pacificfootprint in China, India, and Australia. Happy Marketer has positive brandrecognition and a strong reputation."

Joining the leadership team from Happy Marketer is Managing Partner,Rachit Dayal, who will report to Ted Bray, Managing Director and Chief GrowthOfficer of Merkle Asia Pacific.

Rachit Dayal,Founder and CEO at Happy Marketer, and Prantik Mazumdar, Managing Partner of Happy Marketer said: "Ourbusiness has rapidly scaled in the last 10 years, and it's been an absoluteblast forming a #HappyTribe of clients and employees who look forward tomastering the next disruption.  Lookingforward on to the next 10 years, we are excited to partner with Merkle andDentsu Aegis Network to help more businesses by creating a winning playbook tocapture market share through our data-driven, technology-led, people-basedmarketing solutions drive into the future."