HANOI, VIETNAM ANDHONG KONG - Media OutReach - 20 February 2019 - The Asia Pacific's first global newswire, Media OutReach,has expanded its Asia Pacific footprint following the signing of an exclusive salesand content partnership with one of Indochina's most successful mediaorganisations -- the VietNam News.
The agreementoffers Media OutReach customers access to four of Vietnam's leading media titlesand their influential audiences. They include the country's onlyEnglish-language daily newspaper, Viet Nam News; the BizHub businessportal; the Vietnam Plus current affairs website and Bao Tin Tuc which carries generalnews in Vietnamese.
Media OutReach was founded with the pioneering objective of being an expert onAsia Pacific media and creator of insightful post release reporting whichallows clients to benchmark performance. Today, Media OutReach is the firstglobal newswire founded in Asia Pacific and the only newswire in the world thathas its own distribution network covering 22 countries across this region.
"This partnershipwith Viet Nam News represents anopportunity to reach Vietnamese media more efficiently by extending ourinternational press release distribution service with a strong localdistribution network, and providing guaranteed online news posting on more thaneight news websites in the country," said Jennifer Kok, Founder andManaging Director of Media OutReach.
"Since we began our partnership, wehave helped disseminate news for Vietnamese multi-nationals and governmentagencies that are reaching out to journalists in Vietnam, Asia Pacific andinternational markets. Our service helps local PR professionals and agenciesaccess the tools and channels they need to build reputations for their clientswith Vietnamese and international media. Guaranteed online news posting helps companies enhance their SEO andempower their social media sharing," she said.
The developmentalso provides Media OutReach with access to Viet Nam News' trained sales teams in its Hanoi andHo Chi Minh City offices, whose contacts and valuable local knowledge will helpthe newswire offer clients more effective, precisely targetted services.
"Viet Nam News ispleased to be partnering with Media OutReach, which enjoys a reputation forpushing back the frontiers in the communications industry. The corporate newscontent on our news site is valuable forboth our readership and Media OutReach clients, and we are pleased to play arole in bringing the service to advance the communication industry in line with Vietnam's expanding economy," said Trinh Thanh Thuy,Editor in Chief of Viet Nam News.
MediaOutReach already has a broad database of more than 2,000 media contacts andwebsites in Vietnam to post news releases as part of brand awareness andreputation building progammes. According to Kok, the decision to expand its presence in Vietnam coincides withincreasingly demands from local agencies and companies inthe country for distribution services. We are also seeing an increasing numberof journalists in Vietnam that are using our clients' releases to craftstories.
"The ability to reach out to audiencesin their local-language is critical to any Asia Pacific communications professionalsinterested in building media relations and generating news coverage. Assuch, in addition toestablishing an exclusive relationship with Viet Nam News, we are alsoinvesting in localization services to rewrite releases to feed our localVietnamese media partners. We do this in order to create a strong localcommunication outreach to support theVietnam's expanding PR industry," said Kok.
About Media OutReach
Founded in Hong Kong in 2009, Media OutReach is the Asia Pacific's first full service newswire with its own distribution network in 22 countries. With offices in Hong Kong, Singapore and Malaysia, the company is focussed on helping clients to build media relations, improve their outreach to the print and online media and gain market insight and track ROI through detailed post-release reports. Today, Media OutReach supports more than 800 clients across the Asia Pacific region as well as internationally. For more information, please visit Media OutReach at www.media-outreach.com.
About Viet Nam News
Viet Nam News is one of Indochina's most successful media organisations. Headquartered in Hanoi and published by the Vietnam News Agency, its popular titles include the country's only English-language daily newspaper, Viet Nam News, and the BizHub business portal. Also published by the Vietnam News Agency are the VietnamPlus current affairs website, which carries coverage in Vietnamese, English, French, Chinese and Spanish; as well as the local-language news site, Bao Tin Tuc. For more information, please visit Viet Nam News at: vietnamnews.vn.