Citi cardholders can now directly convert credit card points to MoneyBack points for shopping at over 600 retail outlets throughout Hong Kong
HONG KONG, CHINA - Media OutReach - 15 January 2019 - Citigroup Inc. (NYSE: C) - Citi today announced a new API (application programming interface)
partnership with MoneyBack, the customer loyalty program operated by the
world's largest health and beauty retailer A.S. Watson Group whose portfolio
includes the PARKnSHOP, Watsons and Fortress retail chains. By integrating the
Citi rewards redemption functionality into the MoneyBack platform, Citi
cardholders can conveniently convert their credit card points into MoneyBack
points on the MoneyBack website or mobile app. The MoneyBack points can
immediately be used at over 600 partner outlets, including PARKnSHOP, Fortress,
Watsons for cash discount, coupon and product redemptions.
The launch of the API-enabled service with MoneyBack follows the series
of partnerships announced by Citi in 2018, which involve the use of the bank's proprietary
APIs in various categories covering Cards, Customers, Money Movement, and
Onboarding. In Hong Kong, Citi has so far published 37 APIs through the Citi
Developer Portal for external partners to build innovative solutions centered
on customers' digital lives.
Lawrence Li, Head of Cards and Unsecured Lending at Citibank Hong Kong,
said, "We are delighted to be partnering with a forward-thinking global retail
leader that shares the same commitment to investing in innovation and
delivering the best customer experience. Enabling customers to conveniently
access our products and services in the digital ecosystems where they are
active will continue to be our priority in 2019. We will achieve this by
building partnerships with like-minded companies and fully leveraging the power
The launch of the Citi Developer Portal and adopting an open API
architecture are part of Citi's overall strategy to digitize its credit card
business as consumer habits and preferences evolve. At Citi Hong Kong, currently one in three new
credit cards and over 60% of personal loans come from online applications, and over
80% of reward redemptions are performed through digital channels.
From now until 31 March, 2019, eligible Citi cardholders can earn a
one-time 2,500 complimentary Moneyback Points
when they make a successful conversion from Citi credit card points to
Citi cardholders who sign up to become a MoneyBack app member during the
promotion period and make a successful conversion from Citi credit card points
to Moneyback Points on the MoneyBack app will receive an additional 1,500
MoneyBack Points. Therefore, the total complimentary MoneyBack points received
during the promotion period can be up to 4,000 (redeemable for HK$80 worth of shopping
discount). First-come, first-served quota and other terms and conditions
apply. For further information, please visit www.citibank.com.hk/moneyback.
To convert Citi credit card points to MoneyBack Points, follow the steps
1. Log in to the MoneyBack website or app, select
2. Input the last 4 digits of the Citi credit card
for identity verification
3. Select the number of Citi credit card points to
convert to MoneyBack Points
Upon successful conversion, Citi cardholders can immediately use the
MoneyBack points to shop at over 600 MoneyBack partner retail outlets in Hong
Kong, including PARKnSHOP, Watsons, and Fortress.
Principal Cardholders of Citi Ultima Card, Citi Prestige Card, Citi
PremierMiles Card, Citi Rewards Card, Citi Gold Card and Citi Classic Card
issued by Citibank (Hong Kong) Limited only. Excludes Citi Rewards UnionPay
Card, Citi Cash Back Card, Citi Clear Card, Citi Octopus Credit Card, Citi Cash
Back American Express® Card, and all Citi Supplementary Cards and Citibank® ATM
period is from January 14, 2019 to March 31, 2019, both dates inclusive. Quota
applies on a first-come first-served basis.
To use the
MoneyBack Points conversion service, cardholders have to register with
MoneyBack using the same mobile phone number that is registered with Citi.
the leading global bank, has approximately 200 million customer accounts and
does business in more than 160 countries and jurisdictions. Citi provides
consumers, corporations, governments and institutions with a broad range of
financial products and services, including consumer banking and credit,
corporate and investment banking, securities brokerage, transaction services,
and wealth management.
Additional information may be found at
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