Citi cardholders can now directly convert credit card points to MoneyBack points for shopping at over 600 retail outlets throughout Hong Kong

HONG KONG, CHINA - Media OutReach - 15 January 2019 - Citigroup Inc. (NYSE: C) - Citi today announced a new API (application programming interface)partnership with MoneyBack, the customer loyalty program operated by theworld's largest health and beauty retailer A.S. Watson Group whose portfolioincludes the PARKnSHOP, Watsons and Fortress retail chains. By integrating theCiti rewards redemption functionality into the MoneyBack platform, Citicardholders can conveniently convert their credit card points into MoneyBackpoints on the MoneyBack website or mobile app. The MoneyBack points canimmediately be used at over 600 partner outlets, including PARKnSHOP, Fortress,Watsons for cash discount, coupon and product redemptions. 

The launch of the API-enabled service with MoneyBack follows the seriesof partnerships announced by Citi in 2018, which involve the use of the bank's proprietaryAPIs in various categories covering Cards, Customers, Money Movement, andOnboarding. In Hong Kong, Citi has so far published 37 APIs through the CitiDeveloper Portal for external partners to build innovative solutions centeredon customers' digital lives.

Lawrence Li, Head of Cards and Unsecured Lending at Citibank Hong Kong,said, "We are delighted to be partnering with a forward-thinking global retailleader that shares the same commitment to investing in innovation anddelivering the best customer experience. Enabling customers to convenientlyaccess our products and services in the digital ecosystems where they areactive will continue to be our priority in 2019. We will achieve this bybuilding partnerships with like-minded companies and fully leveraging the powerof APIs."

The launch of the Citi Developer Portal and adopting an open APIarchitecture are part of Citi's overall strategy to digitize its credit cardbusiness as consumer habits and preferences evolve.  At Citi Hong Kong, currently one in three newcredit cards and over 60% of personal loans come from online applications, and over80% of reward redemptions are performed through digital channels.

Limited-Time Offer

From now until 31 March, 2019, eligible Citi cardholders can earn aone-time 2,500 complimentary Moneyback Pointswhen they make a successful conversion from Citi credit card points toMoneyback Points. 

Citi cardholders who sign up to become a MoneyBack app member during thepromotion period and make a successful conversion from Citi credit card pointsto Moneyback Points on the MoneyBack app will receive an additional 1,500MoneyBack Points. Therefore, the total complimentary MoneyBack points receivedduring the promotion period can be up to 4,000 (redeemable for HK$80 worth of shoppingdiscount). First-come, first-served quota and other terms and conditionsapply. For further information, please visit www.citibank.com.hk/moneyback.

To convert Citi credit card points to MoneyBack Points, follow the stepsbelow:

1.    Log in to the MoneyBack website or app, select"Convert Points"

2.    Input the last 4 digits of the Citi credit cardfor identity verification

3.    Select the number of Citi credit card points toconvert to MoneyBack Points

Upon successful conversion, Citi cardholders can immediately use theMoneyBack points to shop at over 600 MoneyBack partner retail outlets in HongKong, including PARKnSHOP, Watsons, and Fortress.

Remarks: 

-      Applicable toPrincipal Cardholders of Citi Ultima Card, Citi Prestige Card, CitiPremierMiles Card, Citi Rewards Card, Citi Gold Card and Citi Classic Cardissued by Citibank (Hong Kong) Limited only. Excludes Citi Rewards UnionPayCard, Citi Cash Back Card, Citi Clear Card, Citi Octopus Credit Card, Citi CashBack American Express® Card, and all Citi Supplementary Cards and Citibank® ATMCard.

-      The promotionperiod is from January 14, 2019 to March 31, 2019, both dates inclusive. Quotaapplies on a first-come first-served basis.

-      To use theMoneyBack Points conversion service, cardholders have to register withMoneyBack using the same mobile phone number that is registered with Citi.

About Citi

Citi,the leading global bank, has approximately 200 million customer accounts anddoes business in more than 160 countries and jurisdictions. Citi providesconsumers, corporations, governments and institutions with a broad range offinancial products and services, including consumer banking and credit,corporate and investment banking, securities brokerage, transaction services,and wealth management.

Additional information may be found atwww.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog:https://blog.citigroup.com | Facebook: www.facebook.com/citi | LinkedIn:www.linkedin.com/company/citi