Inauguraladvertiser "Samsung GalaxyNote9" promotion campaign presentsunprecedented visual impact and innovativereal-time interactive experience for passengers

HONG KONG, CHINA- Media OutReach - 25 October 2018 - JCDecaux Transport proudly announced a breakthrough in the digitalformat of MTR advertising - DigitalDiorama. Located in MTR Hong Kong Station, the Digital Diorama is comprisedof a 4K Ultra High Definition (UHD) LED Screen, a connected 55" Touch Panel,and the Poster-on-Wall Extension.  Inaddition to playing 4K video ads, Digital Diorama's UHD screenbroadcasts real-time weather conditions and related dynamic information atdifferent times of the day, as well as offering instant interactions withpassengers through multiple innovative functions of the screenand Touch Panel.

30m² UHD LED screen and the 55" Touch Panel.  

Samsung Electronics, world renowned for its exceptional technology andinnovative design, has become the inaugural advertiser to leverage theunparalleled innovations of the Digital Diorama to launch a promotion campaignfor its new generation flagship smartphone Galaxy Note9.  

The Digital Diorama is strategically installed at the junction of MTRHong Kong Station and MTR Central Station. Its UHD screen offers passengers the absolute enjoyment of thestunningly perfect photography taken with Galaxy Note9 in real situation, be it ona sunny, cloudy or rainy day, daytime or at night, indoor or outdoor scenes.Throughthe interactive experience enabled by the 55" Touch Panel installed right nextto the screen, passengers can also learn more about the various powerfulfeatures and outstanding performances of Galaxy Note9, including "SceneOptimizer", "HDR for low light", " Super Slow-mo","AR Emoji", "Live Message Emoji" and "S PenPENUP" among others.

Ms.Paulona Cheung, Head of Marketing, IT and Mobile Communication Business of SamsungElectronics Hong Kong Co., Ltd. said: "Samsung is proud to be the firstbrand to adopt the Digital Diorama to promote our flagship Galaxy Note9smartphone at the MTR Hong Kong Station. We believe that Digital Diorama'sinnovative features and super visual impact are in line with our brand image of'Exceptional Technology and Innovative Design'. The broadcast of the manyunique features of Galaxy Note9, the real-time weather update, with the photostaken by Samsung Galaxy Note9 and Feature Video on the 4K UHD screen, coupledwith the dynamic interactions through the Touch Panel, have tremendouslyengaged passengers to experience Galaxy Note9's uniquely innovative featuresand boundless creativity."

Ms. Shirley Chan, Managing Director ofJCDecaux Transport Hong Kong and Macau, said: "Digital Diorama is a brandnew digital format in MTR stations, in addition to the dynamic contentfeatures, Digital Diorama with its built-in camera, together with the TouchPanel's motion-sensor are capable to present an array of interactive experiences,including "Photo &Video Gallery", "e-Coupon", "Augmented Reality Game", "Voting" and "PhotoSharing". We believe theintelligent messaging, instantinteractions and technology will unleashbrands' creativity for a powerful connection and stunning visual effects to thepassengers. The MTR Corporation andJCDecaux Transport are extremely pleased that Samsung has launched an interactive promotioncampaign for Galaxy Note9 with our brand new Digital Diorama, which deliversextraordinary publicity results for international brands and local advertisers,at MTR Hong Kong Station. Digital Diorama not only highlights Samsung'sleadership position, the unique audio-visual effects created by its interactivefeatures also endeavors a refreshing and memorable experience to ourpassengers' journey. "

*MTR refers toKwun Tong Line, Tsuen Wan Line, Island Line, South Island Line,Tung Chung Line, Tseung Kwan O Line, Disneyland Resort Line and AirportExpress.