Cha-Ching initiative recruits young talent from six Asian countries to
create new music video
HONG KONG, CHINA -
- 15 AUGUST, 2018 -
Foundation, the community investment arm of Prudential Corporation Asia, and Turner's
Cartoon Network have turned to the next generation of Asian kids to provide
inspiration for a new music video of Cha-ChingTM
Money Smart Kids
globally recognised and award-winning financial literacy programme that's now
in its eighth year.
regional search for the most talented kids on TV, online and social media, six
young individuals were identified to lend their voices to a rap song called "10
Things", which will begin airing on Cartoon Network on 15 August. The young
talents performed a choreographed dance which was then animated and fused with
the audio to create a catchy and engaging music video.
Executive Director, Prudence Foundation, said, "We are delighted to bring
together this group of influential young talent from around Asia to jointly develop
a new Cha-Ching music video. They all lend their unique personalities to the initiative,
allowing us to create a great new video to help children learn more about
financial literacy. During the many years of this partnership, we've focused on
the four fundamental money management concepts of earn, save, spend and donate.
This song aims to tie together those principals with 10 relatable and easy to
understand things for kids to remember in their daily lives, both now and in
The song was
recorded in Singapore in May and will be aired on Cartoon Network's on-air,
online and social channels reaching kids and families in tens of millions of
households over the next few weeks. It features: Marcus Cabais from the
Philippines, Gisele Chiam from Singapore, Gia Khiêm (aka Henry) from Vietnam,
Zara Leola from Indonesia, Charmaine Chia from Malaysia, and Siri Chaikul (aka
Mac) from Thailand.
General Manager of Turner in Southeast Asia, added, "Kids and the plurals
generation are famously difficult to engage. Not only do you need to talk to
them with an authentic voice to secure their attention, you also need to win
the support of a key gatekeeper -- their parents. The group of young talent in
"10 Things" will help us achieve this.
Prudence Foundation, Cartoon Network has continually developed award-winning
animation, apps, games, songs and websites that have to manage to reach families
in a fun, 360 way."
As Cha-Ching is
a non-commercial and educational community programme, the kids did not receive
a talent fee. Instead they donated their time, talent and influence to help
reach kids children across Asia, in line with one of Cha-Ching's donate
In addition to
its airing on Cartoon Network, "10 Things" as well as its related content will also
be uploaded onto a number of Cha-Ching platforms, including its YouTube
and Facebook page,
over the next five weeks.
THE VIDEO AND DOWNLOAD IMAGES OF THE KIDS HERE
Money Smart Kids
is an initiative of the Prudence Foundation, the
charitable platform of Prudential Corporation Asia. Produced in co-operation
with the Cartoon Network, the leading children's channel in Asia Pacific, and
with the backing of Dr. Alice Wilder, an expert in educational and child
psychology, Cha-Ching takes an
engaging and age-appropriate musical narrative approach to teach children about
four key fundamental money management concepts -- Earn, Save, Spend and Donate.
It rolled out in Hong Kong, Indonesia, Malaysia,
Singapore, Thailand, Vietnam and the Philippines in 2011, and then in Cambodia
in 2015, Taiwan and UK in 2016. In 2017, the programme arrived in the US.
Cha-Ching is currently available in English, Bahasa Indonesia, Bahasa Malaysia,
Cantonese, Mandarin, Thai, Vietnamese, Khmer and Burmese.
is a series of three-minute animated television music
videos for children aged 7 to 12 that were produced by and aired on Turner's Cartoon
Network. Other elements of the programme include a website (www.cha-ching.com) with games
and applications featuring real-life money management scenarios, online
resources and activity plans for kids, parents and teachers. The Cha-Ching
School Contact Programme was implemented across Asia since 2012 and has reached
more than 400,000 children directly. A new Cha-Ching curriculum with structured
lessons plan for teachers was launched in schools in the Philippines, Malaysia
and Indonesia in 2016, and reached more than 100,000 students in 2017. The
Curriculum is expanding to Vietnam, Thailand and Cambodia in 2018.
Prudence Foundation is the community investment arm of
Prudential in Asia*. Its mission is to secure the future of communities by
enhancing education, health and safety. The Foundation runs regional programmes
as well as local programmes in partnership with NGOs, governments and the
private sector in order to maximise the impact of its efforts. Prudence
Foundation leverages Prudential's long-term mindset and geographical scale to
make communities safer, more secure and more resilient. The Foundation is a
Hong Kong registered charitable entity.
For more information please visit: www.prudencefoundation.com
*Prudential Corporation Asia is a
business unit of Prudential plc of the United Kingdom. Neither Prudential
Corporation Asia nor Prudential plc are affiliated in any manner with
Prudential Financial, Inc., a company whose principal place of business is in
the United States of America. In Taiwan and Korea, Prudential Corporation Asia
trades under the PCA name for its insurance business. Its asset management
business in Asia operates under the name Eastspring Investments.
About Cartoon Network Asia Pacific
Turner's Cartoon Network,
the number one kids' channel in Asia Pacific, offers the best in original
animated content including the multi-award-winning global hits Ben 10, The
Powerpuff Girls, OK K.O.! Let's Be Heroes, Adventure Time and
We Bare Bears.
Cartoon Network is available
in 29 countries throughout Asia Pacific and is currently seen in more than 135
million pay-TV homes. Internationally, it is seen in 192 countries and over 400
million homes, and is an industry leader with a global offering of the best in
award-winning animated entertainment for kids and families.
The brand is known for
putting its fans at the centre of everything by applying creative thinking and
innovation across multiple platforms. Cartoon Network also reaches millions
more through its websites, games and apps, including Cartoon Network Watch
Cartoon Network, sister
brand to Boomerang and POGO, is created and distributed by Turner, a WarnerMedia