Prudence Foundation & Cartoon Network Team Up With Kid Influencers to Connect With Young Audience

August, 14/2018 - 09:45
Prudence Foundation & Cartoon Network Team Up With Kid Influencers to Connect With Young Audience

Cha-Ching initiative recruits young talent from six Asian countries tocreate new music video


HONG KONG, CHINA - Media OutReach  - 15 AUGUST, 2018 - PrudenceFoundation, the community investment arm of Prudential Corporation Asia, and Turner'sCartoon Network have turned to the next generation of Asian kids to provideinspiration for a new music video of Cha-ChingTMMoney Smart Kids ("Cha-Ching") , theglobally recognised and award-winning financial literacy programme that's nowin its eighth year.


Following aregional search for the most talented kids on TV, online and social media, sixyoung individuals were identified to lend their voices to a rap song called "10Things", which will begin airing on Cartoon Network on 15 August. The youngtalents performed a choreographed dance which was then animated and fused withthe audio to create a catchy and engaging music video.


Marc Fancy,Executive Director, Prudence Foundation, said, "We are delighted to bringtogether this group of influential young talent from around Asia to jointly developa new Cha-Ching music video. They all lend their unique personalities to the initiative,allowing us to create a great new video to help children learn more aboutfinancial literacy. During the many years of this partnership, we've focused onthe four fundamental money management concepts of earn, save, spend and donate.This song aims to tie together those principals with 10 relatable and easy tounderstand things for kids to remember in their daily lives, both now and inthe future."


The song wasrecorded in Singapore in May and will be aired on Cartoon Network's on-air,online and social channels reaching kids and families in tens of millions ofhouseholds over the next few weeks. It features: Marcus Cabais from thePhilippines, Gisele Chiam from Singapore, Gia Khiêm (aka Henry) from Vietnam,Zara Leola from Indonesia, Charmaine Chia from Malaysia, and Siri Chaikul (akaMac) from Thailand.


Vishal Dembla,General Manager of Turner in Southeast Asia, added, "Kids and the pluralsgeneration are famously difficult to engage. Not only do you need to talk tothem with an authentic voice to secure their attention, you also need to winthe support of a key gatekeeper -- their parents. The group of young talent in"10 Things" will help us achieve this.


"Together withPrudence Foundation, Cartoon Network has continually developed award-winninganimation, apps, games, songs and websites that have to manage to reach familiesin a fun, 360 way."


As Cha-Ching isa non-commercial and educational community programme, the kids did not receivea talent fee. Instead they donated their time, talent and influence to helpreach kids children across Asia, in line with one of Cha-Ching's donateprinciple.


In addition toits airing on Cartoon Network, "10 Things" as well as its related content will alsobe uploaded onto a number of Cha-Ching platforms, including its YouTubepage, websiteand Facebook page,over the next five weeks.




About Cha-ChingTMMoney Smart Kids

Cha-Ching is an initiative of the Prudence Foundation, thecharitable platform of Prudential Corporation Asia. Produced in co-operationwith the Cartoon Network, the leading children's channel in Asia Pacific, andwith the backing of Dr. Alice Wilder, an expert in educational and childpsychology, ­Cha-Ching takes anengaging and age-appropriate musical narrative approach to teach children aboutfour key fundamental money management concepts -- Earn, Save, Spend and Donate.


It rolled out in Hong Kong, Indonesia, Malaysia,Singapore, Thailand, Vietnam and the Philippines in 2011, and then in Cambodiain 2015, Taiwan and UK in 2016. In 2017, the programme arrived in the US.Cha-Ching is currently available in English, Bahasa Indonesia, Bahasa Malaysia,Cantonese, Mandarin, Thai, Vietnamese, Khmer and Burmese.


Cha-Ching is a series of three-minute animated television musicvideos for children aged 7 to 12 that were produced by and aired on Turner's CartoonNetwork. Other elements of the programme include a website ( with gamesand applications featuring real-life money management scenarios, onlineresources and activity plans for kids, parents and teachers. The Cha-ChingSchool Contact Programme was implemented across Asia since 2012 and has reachedmore than 400,000 children directly. A new Cha-Ching curriculum with structuredlessons plan for teachers was launched in schools in the Philippines, Malaysiaand Indonesia in 2016, and reached more than 100,000 students in 2017. TheCurriculum is expanding to Vietnam, Thailand and Cambodia in 2018.


About PrudenceFoundation

Prudence Foundation is the community investment arm ofPrudential in Asia*. Its mission is to secure the future of communities byenhancing education, health and safety. The Foundation runs regional programmesas well as local programmes in partnership with NGOs, governments and theprivate sector in order to maximise the impact of its efforts. PrudenceFoundation leverages Prudential's long-term mindset and geographical scale tomake communities safer, more secure and more resilient. The Foundation is aHong Kong registered charitable entity.

For more information please visit:   


*Prudential Corporation Asia is abusiness unit of Prudential plc of the United Kingdom. Neither PrudentialCorporation Asia nor Prudential plc are affiliated in any manner withPrudential Financial, Inc., a company whose principal place of business is inthe United States of America. In Taiwan and Korea, Prudential Corporation Asiatrades under the PCA name for its insurance business. Its asset managementbusiness in Asia operates under the name Eastspring Investments.


About Cartoon Network Asia Pacific

Turner's Cartoon Network,the number one kids' channel in Asia Pacific, offers the best in originalanimated content including the multi-award-winning global hits Ben 10, ThePowerpuff Girls, OK K.O.! Let's Be Heroes, Adventure Time andWe Bare Bears.


Cartoon Network is availablein 29 countries throughout Asia Pacific and is currently seen in more than 135million pay-TV homes. Internationally, it is seen in 192 countries and over 400million homes, and is an industry leader with a global offering of the best inaward-winning animated entertainment for kids and families.


The brand is known forputting its fans at the centre of everything by applying creative thinking andinnovation across multiple platforms. Cartoon Network also reaches millionsmore through its websites, games and apps, including Cartoon Network Watchand Play.


Cartoon Network, sisterbrand to Boomerang and POGO, is created and distributed by Turner, a WarnerMediacompany.