HÀ NỘI — IVY moda on October 4 announced its collaboration with ELLE on their latest exclusive fashion collection called “ELLE x IVY moda – Parisian Mode” for the 2017-18 fall winter season in Việt Nam. 

“This collaboration will offer fashion connoisseurs an enjoyable experience. They can easily and conveniently own strong Parisian style clothing, which has a free-spirited and elegant style, yet is very accessible, at IVY moda,” IVY moda said in its statement.

The designs in this collection have been inspired and carefully selected by ELLE magazine’s (France) fashion editor and ELLE Boutiques’ artistic advisor Tamara Taichman. In addition, IVY moda’s best designers have harmoniously modified these top trends to make them more suitable for Vietnamese women. This unique synergy will result in exclusive outfits that can only be found at ELLE x IVY moda.

"The collaboration of two brands, or two fashion personalities, to introduce one mutual collection is a popular trend in the world, but is making its presence for the first time in Việt Nam,” Preeyarat Suttapattanon, general manager of Thailand’s South East Asia Lagardere Active Enterprises, representative of ELLE, said.

Nguyễn Vũ Anh, chairman of IVY moda, said his firm always aims to introduce bring exciting fashion experiences to its customers.

“ELLE x IVY moda cooperation is an excellent opportunity for our customers in Việt Nam to know and understand world fashion trends," he said.

These collections will be introduced from October 16 onwards at limited selected showrooms by IVY moda and at www.ivymoda.com. — VNS