HCM City aims to boost revenue for the tourism industry through the Tourism Stimulation Programme 2024. — VNA Photo

HCM CITY — Approximately 100 businesses have agreed to participate in the HCM City Tourism Stimulation Programme 2024.

The HCM City Tourism Stimulation Programme for 2024 is the first of its kind to bring together about 100 participants, which is double that of 2019.

This includes the participation of travel agencies, accommodation establishments, dining, entertainment, and health care services, along with partnerships from shopping centres, supermarkets, and other retail stores.

On the morning of April 3, the City Department of Tourism held a press conference to unveil the Tourism Stimulation Programme for 2024.

Businesses participating in the programme will jointly sign Memorandum of Understanding agreements for cooperation.

According to the department, 36 tourism programmes and over 200,000 accommodation, dining, shopping, and health care service vouchers with discounts ranging from 10 to 60 per cent, amounting to a total discount value of over VNĐ50 billion, will be offered under the programme.

Through this initiative, HCM City aims to extend the length of stay, increase the average spending of guests, boost revenue for the tourism industry, and effectively introduce tourism service products to the public.

Specific tourism stimulation products, curated by the participants, will be directly introduced and sold to tourists on Tourism Day 2024 at dedicated tourism booths.

These products will also be highlighted in letters to tourists during the second Water Festival at the end of May and the beginning of June this year.

The Department of Tourism urges businesses joining the programme to uphold commitments to service quality, expand their tourism-related services, and maintain the announced number of products.

It is crucial to affirm HCM City's position and branding, enhance the competitiveness of tourism in HCM City and contribute to the broader landscape of tourism in Việt Nam. — VNS