Alain Cany, EuroCham chairman and Lê Thị Quỳnh Trang, chairwoman of Việt Nam International Fashion Week and President of the Council of ASEAN Fashion Designers, sign a MoU on promoting culture, lifestyle, and fashion industry links between Việt Nam and European countries. Photo courtesy of Multimedia JSC

HCM CITY — Culture, lifestyle and fashion links between Việt Nam and Europe will be promoted under a Memorandum of Understanding signed this week by the European Chamber of Commerce in Vietnam (EuroCham Vietnam) and the Aquafina Vietnam International Week (VIFW).

The signing has presented an opportunity for EuroCham and its affiliated national chambers to support the development of European companies both regionally and in Việt Nam, and to assist Vietnamese companies interested in expanding their European market.

It will also identify and promote the benefits of the EVFTA for both groups.

It will help Việt Nam’s fashion and culture reach out to the world as well, and create more business opportunities for Vietnamese designers and fashion brands in near future.

Alain Cany, Chairman of EuroCham Vietnam, said that many European fashion brands were famous around the world, so EuroCham would be an ideal partner of VIFW in connecting and bringing European businesses to Việt Nam for mutual development and a sustainable relationship.   

Lê Thị Quỳnh Trang, chairwoman of VIFW and president of the Council of ASEAN Fashion Designers, said on Tuesday the signing was not only a huge opportunity for Việt Nam’s fashion industry but also a new development journey for local and international businesses.

Nguyễn Thị Tuyết Mai, deputy general secretary of the Việt Nam Textile and Apparel Association (VITAS), said she also believed that the MoU would promote sustainable development of Việt Nam’s fashion and textile industries.

In a linked development, Prodotti Alfa, an Italian company producing regenerated leather and an eco-friendly material ideal for fashion, bookbinding, furniture and other industries, introduced its products at a seminar on sustainable materials in fashion held in HCM City on May 25.

The seminar, organised by Harper’s Bazaar Vietnam and VIFW, was a sideline event of the Aquafina Việt Nam International Fashion Week Spring-Summer 2022 that is taking place in the city until May 29. — VNS