A booth displaying Bắc Kạn Province's OCOP products in Hà Nội. Photo backan.gov.vn

BẮC KẠN — Authorities in the northern mountainous province of Bắc Kạn signed a deal with the Kim Nam Group on Monday to launch the backanmarket.vn e-commerce floor, to boost the sustainable consumption of local One Commune, One Product (OCOP) goods.

The deal is aimed at realising the Ministry of Industry and Trade’s national programme on helping firms benefit from the EU-Việt Nam Free Trade Agreement (EVFTA) via e-commerce.

Bắc Kạn now has 131 OCOP products, 13 of which meet four-star standards, contributing to improving the rural economy. They still face difficulties navigating the market, however, especially supermarket chains.

Vice Chairman of the provincial People’s Committee Phạm Duy Hưng said e-commerce has become an indispensable trend and will help companies and cooperatives explore markets and promote products among domestic consumers.

Chairman of the Kim Nam Group Nguyễn Kim Hùng said transactions on the floor will be free for one year. The group will later hand it over to the locality to manage. — VNS