A product of the Tết campaign launched by Mondelez Kinh Đô Vietnam. — Photo Courtesy Mondelez Vietnam
HCM CITY — The snack company Mondelez Kinh Đô Vietnam recently kicked off the Tết (Lunar New Year) season 2021 campaign, bringing new products to the market.
With the iconic message of “See Kinh Đô, Feel Tết”, the campaign aims to brighten up this Tết season and make it a happier year for everyone after the hardship of 2020, Mondelez Kinh Đô said.
The campaign includes all of the company's family brands including Cosy, Solite and AFC, together with big international names LU, Oreo, Cadbury Dairy Milk chocolate, promising to bring Vietnamese consumers both traditional and modern flavours.
The company said the campaign's idea is attributed to Mondelez Kinh Đô's most iconic Tết symbols: the crown, and yellow and red colors.
Leaving the hardship of the previous year behind, Mondelez Kinh Đô wants its consumers to not only see the arrival of Tết but feel its spirit, a time for people to come together, revel in loved one's company, and be prosperous and healthy.
"This Tết holiday will be a rather different one for all of us. Now more than ever, our priority is to elevate the festive cheer among our consumers by bringing back the true spirit of Tết to them. At Mondelez Kinh Đô, we stand for goodness and festivities, and this year we are doing our best to bring that meaning to people,” said Hemant Rupani, managing director of Mondelez Kinh Đô Vietnam.
With that notion, the company presents its latest Tết special collections, which are a blend of international ingredients, local flavors, and time – tested recipes, following Mondelez International quality standards. The collections range from premium to mainstream to meet all gifting and snacking demands of businesses and consumers.
Consumers can buy Mondelez Kinh Đô's Tết products from various channels across the country, including grocery stores, convenience stores and supermarkets. In addition, consumers can buy easily through e-commerce channels such as Tiki, Shopee, Lazada, Grab.
Mondelez Kinh Đô, a combination of two snacking leaders that make much-loved brands for Vietnamese consumers, has been a member of Mondelēz International since July 2015. — VNS