|The Dragon Bridge in Đà Nẵng. — VNA/VNS Photo Lê Trần Lâm|
ĐÀ NẴNG – The central city of Đà Nẵng has awarded the “Đà Nẵng Value 2018” certificate to six locally-made products in a move to encourage the production of unique local goods serving tourists.
The six products include Merriman-branded men’s shirts and pants with expandable waist band of the Hòa Thọ garment company, the model of Rồng (Dragon) bridge made by Lê Quang Huy fine arts import-export company, and Hương Quế-branded shoe insole of Hương Quế company.
Đà Nẵng began to select typical tourism products in mid-2018 based on criteria such as their relevance to the city’s history, culture, landscape and relics, the use of local materials and Đà Nẵng-related symbols.
In order to be selected, products should also be produced in the city, or have at least 70 per cent of their value generated from the city-based production.
In addition, products should have been sold on the market at least two years before the date of application.
The “Đà Nẵng Value 2018” certificate will be valid for five years. During the period, the products are allowed to use the certificate’s logo in advertisement. The products will be advertised free of charge on the portals of the city and municipal departments.
Furthermore, manufacturers of selected products will be given priority in accessing preferential credit sources and support in attending trade promotion activities in and outside the country.
Đà Nẵng is a popular sea tourism destination in central Việt Nam. The city welcomed 7.66 million holidaymakers in 2018, up 15.5 per cent over the previous year, including 2.87 million international tourists, a yearly rise of 23.3 per cent.
The total revenue collected from tourism activities was estimated at VNĐ24 trillion ($1 billion), an annual increase of 23.3 per cent.
Đà Nẵng has set the target of welcoming 8.19 million visitors in 2019, including 3.19 million foreigners, a year-on-year rise of 6.9 per cent and 11 per cent, respectively.
The tourism sector aims to gross VNĐ27.4 trillion ($1.18 billion) in revenues, up 13.9 per cent against the previous year. – VNS