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| Vissan launches a number of new products in HCM City on October 30. — VNS Photo |
Viet Nam News
HCM CITY — Vissan Joint Stock Company, the country’s leading food producer, will increase supply by 15-20 per cent for Tết (Lunar New Year) in early 2019, including 3,200 tonnes of fresh meat and 2,800 tonnes of processed foods.
The company started making production plans for the year’s biggest holiday a few months ago.
Speaking at a ceremony to launch new products in HCM City on Tuesday, Nguyễn Ngọc An, general director of Vissan, said sales of processed foods went up by 20 per cent in the first 10 months of the year.
This has been thanks to regular market research, which enables it to come up with new products that meet customers’ demand and make packaging more eye-catching, he said.
Packaging designs have been improved for seven processed product lines: canned food, pasteurised sausage, traditional sausage, meat paste, ham, frozen foods, and dried processed foods, he said.
Many kinds of traditional sausage and meat paste products to be introduced during Tết would have completely new packaging, he said.
Every year the company launches around 10 new products, and this year it has introduced 13 new products, including dried meat floss with seaweed, dried pork skin, fish balls with cheese, sausage with salted egg, meal combos, liver pate, fish with tomato sauce, special seafood spring roll, and meat seasoning, he added. — VNS
