HCM CITY — Việt Nam is a promising tourism market that ranks among its 10 biggest anywhere and four biggest in Southeast Asia, the Singapore Tourism Board has said.

Sherleen SEAH, area director of STB Vietnam, said: “We are very humbled and honoured that Vietnamese continue to find Singapore the preferred choice of travel destination. Singapore is a place that fulfils individual passions and inspires new possibilities — where one can be inspired not just by what one can do, but who one can be.”

To attract more Vietnamese, the STB plans to organise many programmes.

Last week, in collaboration with ZOUK Singapore, Tippling Club Singapore, and Sky XX Garden & Lounge, it unveiled its new communication message, Socialiser Tribe.

With the new message, STB want to targets socialisers who it said are people enjoying the energy of the nightlife and entertainment scene.

Along with collectors and explores, socialiser is one of many subjects in a communication campaign called Passion Made Possible. The other subjects include foodies, culture shapers, progressors and action seekers.

First launched in August last year, Passion Made Possible encapsulates Singapore’s never-settling spirit of enterprise in making passions possible through grit and determination, according to the STB.

Singapore is home to a varied group of socialisers who constantly shape its entertainment scene with innovative and alternate concepts, creating new possibilities for fellow socialisers to indulge and explore.

With the desire to build a deeper connection with Vietnamese and encourage them to travel, the STB also released a music video titled “Đi đi chần chờ chi”.

It tells the fascinating journey of Vietnamese famous singer Only C and his local friend ShiGGa Shay spending time together exploring Singapore.

Various attractions ranging from famous nightclubs to buzzing streets are featured, showcasing Singapore’s lively and distinctive characteristics. — VNS