Prudential leans on technology to woo customers

Phương Tiến Minh, deputy general director of Prudential Vietnam’s marketing department, said starting from August 1, Prudential Vietnam began to apply financial needs analysis in the advisory process while selling its insurance products. — VNS Photo

Viet Nam News

HCM CITY — Prudential Vietnam has begun to apply financial needs analysis in the advisory process while selling its insurance products.

FNA is a specially designed question system that gives customers the needed information to enable them to choose the optimum products based on their needs and capacity.

This limits the risks associated with information asymmetry such as customers buying insurance products without sufficient information or understanding of their needs.

Prudential has also introduced PruBot – Chatbot, an artificial intelligence driven chatbot for customer service, the first of its kind in the country.

Developed on the popular Facebook Messenger platform, Prubot can provide 24/7 customer support as well as answer customer queries on insurance products and services and promotions.

It also helps customers schedule appointments with insurance specialists and receives feedback from customers and transfers it to the general data processing centre. — VNS

Tags Prudential Vietnam financial needs analysis Prubot-chatbot

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