HA NOI – Vietnam Automobile Manufacturers’ Association opened the 12^th Vietnam Motor Show (VMS) today, with more than 100 models from 13 prestigious auto brands and other related exhibitors.

The opening ceremony in Hà Nội is part of the VMS annual exhibition, held at the Hanoi International Exhibition Centre on 91 Tran Hung Dao Street. This year’s theme is “Accelerate to Celebrate,” emphasising the importance of automobile development in today’s society.

“In the past 3 years we had no choice but to organise the Vietnam Motor Show in HCM City due to unavailability of a suitable venue in Hà Nội. However, VAMA believes that we must try our best to overcome this difficulty to bring the show back to Hà Nội this year to meet our respected customers’ expectations,“ Yoshihisa Maruta, VAMA’s Chairman told the press at the VMS 2016 opening.

VMS features leading new models, both imported and assembled in Việt Nam, from US brands such as Chevrolet and Ford to Japanese brands like Honda and Toyota, along with giant Russian truck manufacturer Kamaz and several other brands from Europe and South Korea.

The five-day exhibition showcases not only models from famous international automakers, but also provides information about the Vietnamese auto industry and its development strategy.

Thirteen auto brands are exhibiting their latest creations at the VMS, aimed at introducing new technology and designs to the different market segments in Việt Nam.

Chevrolet, Ford, Toyota and Honda will showcase a generation of new products, including new SUVs and sports models never before seen in the market. Key models include the Ford Explorer 2017, the Chevrolet Colorado 2017 and the new Toyota Corolla Altis. The brands highlight engine improvements and design alternations to fit the younger demographic.

Leading truck producers, such as European MAN Truck & Bus, Russian Kamaz and Japanese Mitsubishi FUSO, are also expected to expand the transportation scene in Viet Nam. Kamaz brought new imported trucks to Việt Nam in its much awaited return to the country since the 90s. This time Kamaz’s trucks are larger, more economic and more efficient. Meanwhile, Hyundai released three new strategic models through its official assembler and distributor Do Thanh Auto, with a fuel saving feature, high performance and luxurious designs.

Other brands, such as Isuzu, KIA and Lexus, also featured new designs and improved motors. The target demographic has shifted to young urban consumers, resulting in more affordable prices. — VNS