Alongside its superior financial solutions, VPBank Diamond provides a range of high-end non-financial privileges, including access to airport lounges and exclusive benefits from partners in health, fashion, cuisine and resorts.  Photo courtesy of the bank

HÀ NỘI — Việt Nam Prosperity Joint Stock Commercial Bank (VPBank) has been honoured with the 'Best Priority Banking Service in Việt Nam' award by two prestigious international organisations, Global Banking & Finance Review (GBFR) and International Finance (IF).

The endorsement follows a rigorous evaluation process and underscores the excellence and reputation of VPBank Diamond’s products and services.

According to the organising committee, the award is based on five main criteria: priority customer management service, asset management consulting, digital banking, exclusive products and services, and the financial benefits provided to customers.

They stated: "VPBank Diamond Priority Customer Service offers a range of products and services with exceptional financial and non-financial benefits. It is also the only bank that meets all five of the award’s evaluation criteria." 

Since its official launch in 2018, VPBank's priority banking service has built a strong market presence over the past seven years. It has achieved this by offering a wide array of products and services and delivering a superior, personalised experience for customers through a series of elite financial services.

A VPBank representative said: “This award marks a significant milestone in our long-term development strategy, aimed at delivering a comprehensive Priority Banking and Wealth Management Service. Our goal is to offer exceptional, effective and tailored financial solutions for high-end customers in the Vietnamese market. This recognition serves as a new beginning for us to further strengthen the position and reputation of VPBank Diamond and achieve even greater milestones.”

Currently, VPBank Diamond operates nationwide with 270 branches and transaction offices, including 56 exclusive lounges for priority customers, the Diamond Lounges. Additionally, other branches feature dedicated service rooms for priority clients. As a market leader in digital technology, VPBank continuously updates its core platforms, such as the VPBank NEO digital banking app, with the latest advancements to enhance the customer experience. The bank has also introduced the Diamond Zone - a dedicated section within the VPBank NEO app - to provide an exceptional service experience for their key customers.

VPBank has also introduced a tailored asset management service designed for four distinct customer groups: Diamond Business (entrepreneurs and businesses), Diamond Salary (managers), Diamond Invest (investors), Diamond Retiree and most recently, Diamond Family (comprehensive solutions for families). These solution packages offer a blend of high-end financial and non-financial privileges, meticulously crafted by VPBank with a customer-centric approach, reflecting a deep understanding of each group’s unique habits and needs.

As a leading bank in priority banking services in Việt Nam, VPBank takes pride in offering exclusive financial products and services for VIP customers, including special preferential savings interest rates, transaction limits of up to VNĐ30 billion per day, and high-limit credit cards with up to 10 per cent cashback on all transactions. Notably, the bank also provides a foreign currency conversion fee of just 1.1 per cent, free international transfers, a premium account number, and tailored loan products, overdraft options, and exclusive combos for both businesses and business owners. VPBank offers real-time securities account deposits for a seamless banking experience.

Additionally, leveraging its diverse ecosystem and subsidiaries, including VPBankS Securities Company and VPBankS partners, VPBank offers customers advanced financial products and solutions designed to optimise investment opportunities, enhance asset growth, and help achieve individual financial goals.

Alongside its superior financial solutions, VPBank Diamond provides a range of high-end non-financial privileges, including access to airport lounges, worldwide assistant services, a loyalty gift programme and exclusive benefits from partners in health, fashion, cuisine and resorts.

Currently, VPBank serves over 670,000 priority customers, representing 11 per cent of its total individual client base. With its third five-year development strategy (2022-26), VPBank aims to secure a top three position among the largest banks in Việt Nam and rank among the top 100 banks in Asia. To achieve this, VPBank is focused on expanding its branch network, investing in advanced technology and modernising its infrastructure to meet international standards. VPBank Diamond is a key strategic segment, with the bank investing heavily in it, as it represents 90 per cent of the total assets held by individual customers at VPBank. — VNS