Customers shop at a supermarket in Hà Nội. — Photo baotintuc.vn

HÀ NỘI — A new trade promotion project, across the whole country, will run for nearly the whole of the month of December and the offers will be substantial.

The Ministry of Industry and Trade (MoIT) gave details of the organisation of the 'Việt Nam Grand Sale 2024 - National Concentrated Promotion Programme'.

Scheduled to run from December 2 to 31, the promotion will allow businesses to offer discounts of up to 100 per cent, presenting consumers with numerous enticing shopping options.

The Concentrated Promotion Programme is led by the Department of Trade Promotion under the MoIT, in collaboration with relevant units and trade associations.

Enterprises and affiliated organisations will be responsible for launching and supporting combined traditional and e-commerce promotion initiatives to drive widespread participation from businesses across various sectors.

They are also required to conduct promotional activities that are lawful, transparent, and honest, ensuring the legitimate rights and interests of consumers. Companies must uphold product and service quality standards as well as adhere to current administrative procedures and regulations. — VNS