Delegates cut the ribbon to open the promotional week for Lồng longans at BigC Thăng Long, Hà Nội on Friday. — VNS Photo

HÀ NỘI — A super market chain will be encouraging shoppers to try what many believe is the tastiest fruit of Việt Nam, local longans this coming week, along with other special produce from nearby farms.

Hưng Yên Province People’s Committee joined with Central Retail Việt Nam to organise a promotional week for Lồng longans at the 22 supermarkets of the retailer, starting from Friday.

At BigC Thăng Long Hà Nội, 18 kiosks are displaying Hưng Yên Lồng longans and other typical farm produce from the northern localities of Khoái Châu, Kim Động, Tiên Lữ, Phù Cừ, Ân Thi districts and Hưng Yên City.

Vũ Quang Thắng, Director of the provincial Department of Industry and Trade said that Lồng longans have been ranked 13th among the top 50 most famous fruits of Việt Nam and recognised as the most delicious fruit by the Việt Nam Record Association.

Lồng longans have already been registered for trademark protection and geographical indication.

Thắng said the promotion week will be seen at all 22 supermarkets of Central Retail Việt Nam, including GO!, Big C and Tops Market and will be on until August 28, aiming to promote the consumption of Lồng longans to domestic shopper, while also raising their profile internationally.

Consumers choose longans on shelves at BigC Thăng Long. — VNS Photo

The fruit will be sold at an attractive discount of up 33 per cent at Central Retail Việt Nam’s supermarkets, at VNĐ29,900 per kilo.

Lê Mạnh Phong, regional director at Central Retail Việt Nam said that the retail group wants to support localities, enterprises and farmers with made-in-Việt Nam products, especially fruit and vegetables, with the goals of bringing high-quality harvests to consumers at reasonable prices and increasing added value.

Statistics of Hưng Yên Province Department of Industry and Trade showed that there are 4,7000 ha of Lồng longans in the province with a total output of more than 40,000 tonnes from the 2024 harvest season. — VNS