The Vietnamese booth at Carrefour supermarket in Lyon. VNA/VNS Photo

PARIS — France's Carrefour Group and the Vietnamese Embassy in the European country last week launched the Vietnamese booths at all supermarkets run by the French retailer, on the occasion of the Vietnamese traditional New Year (Tết).

At Carrefour supermarket in Lyon city, the Vietnamese booth introduced many agricultural products such as rice, spring rolls, noodles, and coffee, along with industrial products.

Traditional fruit trays and Chung (glutinous rice cake) were also prepared to give visitors an insight of Vietnamese Tết.

Attractive promotion programmes were run on the occasion, aiming to encourage more visitors to try the products.

Addressing the launching of the booth at Lyon Carrefour supermarket, Vietnamese Ambassador Đinh Toàn Thắng said that this activity marks a step forwards in the Việt Nam-France economic and trade partnership as the two sides are marking the 50th anniversary of the bilateral diplomatic relations and the 10 years of strategic partnership.

For his part, Carrefour Director Rami Baitiéh said that Vietnamese goods are always among the top 20 best-selling agricultural products in the international zone of Carrefour.

He said he has directed all member supermarkets to ensure the supply of Vietnamese products to meet their customers' demand.

Bruno Lebon, Executive Director of Hypermarkets at Carrefour, said that the supermarkets are selling 200 products from Việt Nam, adding that the firm plans to organise a number of promotion programmes to better meet the rising demands for Vietnamese products.

Lebon said that Vietnamese rice, coffee and tea are popular among French consumers, and Vietnamese fruits are receiving increasing attention from local shoppers. Therefore, the firm is seeking suppliers of these products.

Last year, Carrefour and the Vietnamese Embassy in France organised three promotion programmes of Vietnamese products. — VNS