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ADK Group in Vietnam has set up a unique activation and event business unit called ADK Experience, which also offers PR services.
ADK Experience will seek to create meaningful brand experiences for consumers.
A dramatic online shift in dialogue between consumers and brands due to the COVID-19 pandemic means authentic brand experiences through activation and marketing events become more valuable to consumers.
It is critical for brands to provide the most meaningful experiences when consumers engage with them.
Moreover, with technology and data, activation and events are becoming more dynamic marketing touchpoints than ever before, and ADK Experience is a frontrunner in this area.
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ADK Group’s headquarter office in Vietnam
ADK Experience’s offerings leverage the global integrated marketing services of ADK.
Creative excellence
ADK’s deep understanding of branding and the creative solutions it has been providing for long help elevate marketing events to highly experiential touchpoints between consumers and clients.
It becomes a place better drives the value of clients’ brands and business objectives. Clients are also able to tap into regional and global centres of creative excellence, gaining access to a wide range of successful creative case studies.
Digital native approach
ADK’s ability to synergize digital technologies and creative excellence enables it to enhance the O2O (online to offline) experience within the marketing communication ecosystem.
With the goal of motivating consumers to take action, clients will be able to engage with ideal audiences at the most important touchpoint that drives consumer action.
Data analytics
Its innovative solutions and millions of social databases and newsworthy technologies enable ADK to promote marketing events and effectively recruit participants who are extremely relevant to clients’ marketing objectives.
Yasuyuki Katagi, CEO of ADK Global Operations, said: “In the ADK Global network, Vietnam has been the most successful market in terms of transformation. By acquiring VietBuzz Advertising in 2020 and launching ADK Experience in 2022, our Vietnam operations are now able to offer truly integrated solutions to our clients.”
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Mr Yasuyuki Katagi, CEO of ADK Global Operations
The ADK Group companies have a track record of serving a vast range of established client brands.
ADK Vietnam has long been serving Honda Vietnam in various integrated marketing communication campaigns, and virtual events and data-driven lead generation are other remarkable efforts by the group for Amazon Vietnam.
ADK Experience will further strengthen the group’s IMC offerings by bringing meaningful and real experiences between brands and consumers within the marketing communication ecosystem.
It ultimately enhances the marketing ROI for ADK group’s clients in Vietnam.
“I am very excited to introduce ADK Experience and see ADK Group in Vietnam being better capable of serving our clients with further enhanced full IMC services,” Nguyen Huu Hanh, CEO of ADK Group Vietnam, said.
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Ms Nguyen Huu Hanh, CEO of ADK Group Vietnam
Furthermore, the launch of ADK Experience expands the group’s presence in Hanoi.
It aims to revamp and further strengthen the group’s services with more than 100 agency professionals, especially for clients headquartered in Hanoi.
It will be a vital foothold not just for expanding operations but, more importantly, also to make the agency more agile so that it can keep up with rapidly changing clients’ expectations and diverse requirements.
ABOUT ADK GROUP
The ADK Group consists holding company ADK Holdings and three operating companies (ADK Marketing Solutions / ADK Creative One / ADK Emotions).
It is a major Japanese advertising agency that provides global services through its domestic and international networks.
In addition to comprehensive marketing solutions, ADK’s strengths also include IP content centred on TV animation.
In Asia, ADK’s ‘next generation’ performance marketing arm ADK CONNECT has been launched, bringing together our digital and data capabilities and focusing on real-time solutions for our clients. https://www.adk.jp/
ABOUT ADK GROUP In VIETNAM
ADK Vietnam, a subsidiary of ADK Group, was established in 2000 as a foreign-owned company with 100 per cent investment from ADK Japan.
In 2020 it acquired HCM City-based digital agency VietBuzzAd.
ADK Group in Vietnam consolidates all offerings to become a one-stop integrated marketing solutions provider.
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