Introducing China Mobile Hong Kong's First Flagship Store in Central

August 05, 2019 - 10:03
Introducing China Mobile Hong Kong's First Flagship Store in Central

Sleek and futuristic interior design to articulate a smart and premium lifestyle


HONG KONG, CHINA - Media OutReach - 2 August 2019 - HongKong is making a great leap forward into the 5G era, with the licensing of 3.3GHz,3.5GHz and 4.9GHz bands just around the corner. The introduction of ChinaMobile Hong Kong's (CMHK) newest flagship store in Central today presents HongKong's first ever 5G Experience Store to the public. 5G technology opens up aworld of endless possibilities, and this store was built to demonstrate andexplain these new opportunities to the public. Customers can experience 5G'slow latency and high volume transmission over multiple simultaneous connections,and learn about the importance of applying 5G technology to commercial andinnovative technology sectors; all explained in a comprehensive and easy way. 

China Mobile Hong Kong's first flagship store in Central

High-res photo:

Dr. Li Feng, Chairman of CMHK says:"Earlier this year, CMHK was assigned 26GHz and 28 GHz bands. Hong Kong is wellpoised to reap the benefits of 5G technology. CMHK will actively participate inthe government's 5G bands auction starting in October this year. We lookforward to digitalising the lifestyle of the public with our continuous effortin infrastructural development as well as a comprehensive network. We hope tofurther promote the implementation of 5G and the development of Hong Kong as asmart city connected by technology."


Flagship storeintegrates 5G, lifestyle and smart-tech into daily lives

CMHK's newest flagship store has twofloors, comprising over 2,800 square feet. It is located in the heart ofCentral on Des Voeux Road Central. The design of this store is in a sleek silver-greytone with unobstructed floor-to-ceiling windows, a simple look that highlightsthe technology on display. The store also features a 270-degree panoramicultra-wide screen that showcases the futuristic digital transformations broughtby 5G. The 5G Experience Zone is located on the 1/F of the flagship store, exhibitinga wide spectrum of 5G capabilities to customers. These include livedemonstrations of 5G's low latency and high volume transmission over multiplesimultaneous connections with showcases such as the "Remote Claw Robot Arm" and"Portable Live Broadcast Backpack". Customers can also find the Smart Home Zoneon the 1/F, where they can get their hands on all sorts of new digitalisedproducts and discover how 5G and NB-IoT will work together to make life easierat home.

Privilege Club Members'Zone for a smart and classy lifestyle

The CMHK Privilege Club Members'Zone in the flagship store provides prioritised one-stop services to ourmembers. The area displays a wide array of hottest smartphones and accessories,along with assistance from our expert Customer Service Representatives. They willbe there to provide the latest updates and any assistance on monthly service plans,prepaid cards, value-added services and many more.


CMHK has responded positively tothe company's "5G+" Project aimed at complementing the existing 4G network with5G infrastructure. This will help to seamlessly integrate 5G into ArtificialIntelligence (AI), Internet of Things (IoT), Cloud, Big Data, Edge Computingand other information and communications technology. Extending this 5G+ecosystem into the wider society, the vision of "5G+X", will not only result ina higher quality of living, but it will also bring Hong Kong closer to becomingan International Innovation and Technology Hub.


CMHK CentralFlagship Store

Address: 54 -- 58, Des Voeux RoadCentral, Central

Opening Hours: 09:30am -- 08:30pmdaily

About China Mobile Hong Kong Company Limited

China Mobile HongKong Company Limited ("CMHK") is the wholly-owned subsidiary of ChinaMobile Limited (HKEx: 941) (NYSE: CHL), which ranks 47th on the Fortune Global500. CMHK was incepted in January 1997 and was the first mobile networkoperator to launch PCS services in Hong Kong.


The Company offers innovative and comprehensivecommunications services, including voice, data, IDD and international roamingthrough 4G LTE, 3GHSPA, GPRS, EDGE and other technologies. The Company iscommitted to the development of the 5G network, combining with new technologiessuch as Artificial Intelligence, Internet of Things, Cloud computing and bigdata, integrating 5G applications in different industries and promoting theconstruction and development of smart city groups in the Greater Bay Area.