How the private sector has transformed the image of Viet Nam in the eyes of the world

Twenty years ago, Vietnam was mostly seen as a tourism destination for intrepid travellers and backpackers. But thanks to the vision of private developers, the country now boasts an array of world-class luxury resorts and cultural attractions.

Sun Group, Doppelmayr and the Untold Story of the World’s Longest Cable Car Routes

When faced with what many believed was an insurmountable engineering challenge, in 2007, Sun Group turned to Doppelmayr-Garaventa, the world's leading manufacturer of ropeways, cable cars and ski lifts. Ever since, the two groups have been continually ‘conquering the impossible’ and making history in Vietnam.

Sun World Fansipan Legend marks the rise of the international ranking for Sa Pa tourism

More than a mere tourism project, Sun World Fansipan Legend of Sun Group has contributed not only to spectacular changes but also the rise of the international ranking of Sa Pa tourism on the international map with many prestigious awards.

Strategic investors give a hand to improve the standing of Vietnam's tourism in the international market

Although "low cost" was already considered as the top priority for attraction of international tourists to Việt Nam, the standard of Việt Nam's tourism product has been endlessly enhanced , evident by a large number of honorable international awards.

What gives the leverage for Vietnam tourism to continuously win international awards?

More valuable than a recognition certificate, international awards continuously presented to Vietnam tourism in recent years have introduced to the world a new Vietnam which is more classy and attractive with better service quality.

Vietnam's tourism achieved high ranking despite the difficulties caused by Covid-19 pandemic

Despite the stagnation due to international lock-down for almost nine months of 2020 without any sign of re-opening, awards from prestigious international organisations for Vietnam's tourism industry are undoubted highlights. It is obvious that the ranking of Vietnam's tourism industry has never been as stable as it is now.

Sun Group signs cooperation agreement with Rosewood Hotel Group

On November 14, 2020, Sun Group officially signed a cooperation agreement with world leading Rosewood Hotel Group to manage and operate the group’s 5-star New World Phu Quoc Resort at Kem Beach in the south of Phu Quoc Island.

World Travel Awards 2020 names Việt Nam the winner in various categories The has announced Việt Nam has won multiple prizes at the prestigious World Travel Awards (WTA) 2020 as it was named one of Asia's leading heritage, cultural and culinary destinations.

Double wins for Hoiana at World Travel Awards and World Golf Awards 2020 Hoiana – the first state-of-the-art integrated resort in central Việt Nam that opened its doors to visitors in June, has won two awards at the 27th World Travel Awards (WTA) and the World Golf Awards 2020.

Sun World Fansipan Legend retains the position of "Vietnam’s Leading Tourist Attraction” The World Travel Awards (WTA) 2020 unveiled its Asia 2020 winners on November 3, 2020, and once again, Sun World Fansipan Legend developed by Sun Group in Sa Pa, Lao Cai was named as "Vietnam’s Leading Tourist Attraction".