HCM CITY — A campaign called “Chắp Cánh Ước Mơ” (Giving Wings to Your Dreams) that helps street children in crisis was launched on Friday in HCM City at Children’s House in the city.

The event was organised by Kiehl’s Grand in collaboration with the Blue Dragon Children’s Foundation in Việt Nam.

The campaign will help needy kids in crisis throughout Việt Nam, including care for street kids, education for kids at risk, support for sex trafficking survivors, support for the end of slavery, and a unique legal advocacy service for young people in crisis.

Young Vietnamese dancer Quang Đăng has been chosen as a representative for the campaign, which is calling for donations from both foreign and domestic individuals and organisations.

People can donate directly to Blue Dragon’s foundation via www.bluedragon.org.

Kiehl’s will also donate VNĐ50,000 (US$2.2) per product for each “Ultra Facial Oil Free” product sold during July and August.

There will be a limited number of products that contain the campaign’s logo.

From July 1 to August 30, the foundation will receive US$1 for each profile picture on Facebook with the frame “Chắp cánh ước mơ” and use of the hashtags #kiehlsxbluedragom #kiehlsxquangdang and #chapcanhuocmo.

For more information, go to www.facebook.com/KiehlsVietnam.

Blue Dragon Children’s Foundation, a non-governmental organization, has operated in Việt Nam since 2003.

It has affected the lives of more than 50,000 children and families, rescued 364 young women from forced marriage or brothels, directly rescued 401 children from their places of slavery, and transformed the lives of over 2,000 street kids and children in crisis in Hà Nội.

Kiehl’s is among 34 different brands of the L’Oreal Group.  L’Oreal Việt Nam opened in 2007.

Last year, Kiehl’s and Việt Nam Autism Network (VAN) created a project called “Chung Tay Giúp Đỡ Trẻ Em Tự Kỷ” (Supporting Autistic Children Together) as part of a global campaign for Autism Speaks, an autism advocacy organisation in the US. — VNS