Prudential collaborates with K-pop band SuperM to launch "We DO Well Together"

January, 04/2021 - 03:05
Prudential collaborates with K-pop band SuperM to launch "We DO Well Together"

New campaign focused on health, wellness


HONG KONG SAR - Media OutReach - 4 January 2021- Prudential CorporationAsia (Prudential) is collaborating with Korean pop (K-pop) supergroupSuperM to launch a new campaign -- We DO Well Together -- to encouragepeople across Asia to stay well and healthy, and have fun doing it.

"WeDO Well Together": Prudential, K-pop stars SuperM turn spotlight on health andwellness


Prudential is excited to be the firstregional life insurer to announce a partnership with a K-pop phenomena. Formedin 2019 by SM Entertainment and Capitol Music Group, SuperM brings togetherseven members from top K-pop groups and is beloved by millions of fans aroundthe world. Their positive and energetic approach to music and performance embodiesPrudential's "We DO" spirit which celebrates the drive and optimism in today'sgeneration.

Prudential Corporation Asia ChiefExecutive Nic Nicandrou said,"Prudential and SuperM share a common goal. We want to promote the importanceof staying fit and healthy, especially during these times. Together, we want tomotivate people to attain wellness in a positive, proactive and fun way."

As a leadinginsurer focused on helping people get the most out of life, Prudential hashelped millions of customers in Asia by protecting their health and growingtheir wealth so they can achieve their life goals.

"Prudential goes beyond the provision of protectionto offer holistic health and wellness services, helping people prevent andpostpone the onset of diseases. We do this through our all-in-one health appPulse by Prudential, and a comprehensive range of best-in-class solutions andservices to help people live well, for longer. This latest campaign focused onhealth and wellness reflects our continued commitment to putting our customersat the heart of our business," Mr Nicandrou added.  

SuperM said, "As the world experiences challengingtimes due to the pandemic, it is our ambition to spread positive energy andhelp as many people as possible to achieve not just good physical health, butmental wellbeing as well. We share a common mission with Prudential to helpimprove people's wellness and drive optimism in good and bad times. Through 'WeDO Well Together', we call on everybody to put in the same energy and spirit as'We DO' to achieve our life goals together."

Throughout 2021, Prudential and SuperMwill hold a series of events to motivate people to lead healthier lives andachieve better wellness. Prudential will announce more details of theactivities in the next few months.


Watch the video about SuperM


About Prudential Corporation Asia

Prudential Corporation Asia(Prudential) is a business unit of Prudential plc*, comprising its life insurance operations in Asia andAfrica, as well as its asset managementbusiness, Eastspring Investments. Headquartered in Hong Kong, Prudential helpspeople get the most out of life through savings, protection and investmentsolutions that meet their diverse and evolving needs.

Prudential is a leading lifeinsurer with operations spanning 13 markets in Asia, covering Cambodia, China,Hong Kong, India, Indonesia, Laos, Malaysia, Myanmar, the Philippines,Singapore, Taiwan, Thailand and Vietnam. In Africa, Prudential has a presence ineight markets, covering Cameroon, Cote d'Ivoire, Ghana, Kenya, Nigeria, Togo,and Uganda. With a robust multi-channel distribution platform, Prudentialdelivers comprehensive and innovative solutions to more than 16 millioncustomers across the two continents.

Eastspring Investments managesinvestments in Asia on behalf of a wide range of retail and institutionalinvestors. It is a leading Asia-based asset manager with on-the-ground presencein 11 major Asian markets as well as distribution offices in North America andEurope. It has US$220 billion in assets under management (as at 30 June 2020),managing funds across a range of asset classes including equities and fixedincome.

In line with the company's missionto make healthcare affordable and accessible for all, 'Pulse by Prudential'(Pulse) was first introduced in Malaysia in August 2019. Today, Pulse isavailable in 12 markets across Asia and Africa. The app uses AI-poweredself-help tools and real-time information to serve as a 24/7 health andwellness partner to users, helping them prevent, postpone, and protect againstthe onset of diseases. As at December 2020, the app has been downloaded morethan 15 million times in Asia and Africa. For more information on Pulse:

* Prudentialplc is listed on the stock exchanges of London (PRU.L), Hong Kong (2378.HK),Singapore (K6S.SG) and New York (PUK.N). It is not affiliated in any mannerwith Prudential Financial, Inc. a company whose principal place of business isin the United States nor with The Prudential Assurance Company, a subsidiary ofM&G plc, a company incorporated in the United Kingdom. 

About SuperM

SuperM, described as 'TheAvengers of K-pop', was formed in 2019 by SM Entertainment and CapitolMusic Group. The supergroup consists of seven members from SM Entertainment's multi-platinum boybands: TAEMIN from SHINee, BAEKHYUN and KAI from EXO, TAEYONG and MARK from NCT127, and TEN and LUCAS from WayV. The first Asian music act in history to evertop the prestigious US Billboard200album chart with a debut release, SuperM has achieved impressive internationalsuccess by also hitting #1 on Billboard's Artist 100, Top Album Sales, TopCurrent Albums, Digital Albums, Internet Albums, World Albums, and WorldDigital Song Sales charts.