Amazon Launches New Category for Pets in Singapore on

September 03, 2020 - 04:02
Amazon Launches New Category for Pets in Singapore on

  • Morethan half a million products now available on's new Pet Suppliescategory, cateringto dogs, cats, small animals, fish and aquatic pets, birds as well as reptilesand amphibians
  • Shinea spotlight on your pet by joining the Face of AmazonPets Contest and wina chance for your pet to be featured on plus walk away with over$1,500 worth of prizes


SINGAPORE - Media OutReach - 3 September2020 - (NASDAQ: AMZN) - Amazon officially launches the Pet Supplies category on Amazon.sgto meet the needs of Singapore's furry, feathered and finned residents. The PetSupplies launch offers more than half a million products catering to dogs,cats, small animals, fish and aquatic pets, birds as well as reptiles andamphibians. These products range from pet apparel and accessories, toys,training and behaviour aids, food, and more, and are available today at greatprices and convenience at


In celebration of pets and the newPet Supplies category launch, Amazon Singapore is hosting a 'Face of AmazonPets' contest, inviting pet owners to post pictures of their pets to win achance for their pet to be featured on and walk away with over $1,500worth of prizes. The contest is live from now till 10 September, 2020. Moredetails for the contest can be found below and in link here:


"Our pets play such an important role in oureveryday lives and it is amazing how much love and laughter they bring into ourlives and how we can become closer to each other because of them. As a pet ownermyself, I am thrilled to launch pet supplies on with over half amillion items for our dearest companions. We want pet owners to have peace ofmind with this vast selection, great deals and fuss-free shopping, and spend qualitytime with their pets," said Henry Low, Country Manager, Amazon Singapore.


Exclusive Deals for the Newly Launched Pet Supplies Category

The launch of PetSupplies category on will include items from premium brands like Fuzzyard, K9 Natural, Stella and Chewy's, and Wellness. Pet owners canalso look forward to a wide range of pet products across different animal types,featuring brands such as Oxbow and Versele-Laga for small animals and birds,and Ocean Free and Tetra for fish and reptiles. In addition, Amazon is workingwith local distributors like Silversky to further expand the pet suppliesavailable on


Amazon willrun its first Pet Fair from now till 30 September 2020, with up to 30% off PetSupplies. The deals included below -- and more -- can be found here on and the Amazon Shopping App, while supplies last.


Pet Fairdeals on, available to all customers, include:

  • Take S$30 off when you spend S$120
  • Take S$80 off when you spend S$320on Air Dried and Freeze-Dried Food
  • Save up to 40% off on productsfrom Whimzees
  • Save up to 29% off on productsfrom Pro Plan with an additional S$6 off with min S$50 spend
  • Save up to 23% off on productsfrom Mars Petcare including IAMS, Nutro and Greenies
  • Save up to 20% off on productsfrom Schesir
  • Buy 3 and get an additional 20% offwhen you mix and match products under Treats and Toys 

Face of AmazonPets Contest

To celebrate Singapore's pets and their proudowners, Amazon is launching a contest to search for potential pets to becomethe 'Face of Amazon Pets' in Singapore. The contestcaters to these following categories of pets: Dogs; Cats; Birds; Small Animals; Fish and AquaticPets; Reptiles andAmphibians. Pet owners are invited to post a picture or video of their belovedpets on Instagram with the hashtag #AmazonPetsSG, tag on their postand share why their pet should win. There will be sixwinners in total, one winner chosen to represent each pet category. Amongst thesix winners, one grand winner will be nominated by votes (most 'likes' on thewinning pet's Instagram post) and become the 'Face of Amazon Pets', featured


The Face of Amazon Pets contest is runningfrom now till 10 September 2020. These winning pets will get a freeprofessional pet photoshoot (worth S$375) and have their photos featured The owners of the winning pets for each category will also receiveS$200 worth of vouchers on select pet products (via 2 x $100 promo codes). Thegrand winner will walk away with an additional gift card worthS$1,000. The prizes are co-sponsored by Schesir, Stella and Chewy's, Unicharm, Versele-Laga, Wellness and Whimzees.


Winners will be announced from 14 September 2020and thegrand winner will be announced on the week of 21 September 2020. For moreinformation on the contest guidelines, please visit: Follow on Instagram toget the latest updates on The Face of Amazon Pets contest.


The launch ofAmazon's Pet Supplies adds to the 17 categories already available to Singaporecustomers, providing access to millions of products, from Home & Kitchen,Computer & Electronics, Baby Products, Books, Toys and more. Visit tolearn more.


About Amazon

Amazon is guided by four principles: customerobsession rather than competitor focus, passion for invention, commitment tooperational excellence, and long-term thinking. Customer reviews, 1-Click shopping,personalized recommendations, Prime, Fulfillment by Amazon,AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo,and Alexa are some of the products and services pioneered by Amazon. Formore information, visit


Instagram: @Amazon.SG