SINGAPORE - Media OutReach - 29 July 2020 - AIA, the largest independent publicly listed pan-Asianlife insurance group, today announced plans to host its first ever regionalonline health and wellness event, spanning 13 markets and headlined by AIA'sGlobal Ambassador David Beckham.
AIA Live will be broadcast on Sunday 2ndAugust and will include more than 30 unique sessions, delivering health andwellness content to inspire, motivate and educate people across the region aspart of AIA's commitment to helping them live Healthier, Longer, Better Lives.Key themes will include mental wellbeing, exercise, activity and rest,nutrition, personal growth, as well as light-hearted moments of music andcomedy.
AIA Live has been designed to appealacross all age groups and multiple markets, celebrating the cultural diversityof the region while at the same time bringing people closer together to deepentheir knowledge of health and wellness in a fun and engaging way.
David Beckham will open and close the event,and also share personal stories on how he and his family have dealt with theextraordinary events of 2020, together with some of the lessons he haslearnt. Celebrity chef Jeremy Pang willcook a series of recipes with different ingredients from across Asia, andcoaches from AIA's partner Tottenham Hotspur Football Club ("Spurs") willchallenge participants to try some easy and fun football skills. They will besupported by more than 20 other regional influencers and keynote guests,bringing together AIA's family of ambassadors for the first time ever.
AIA Live will be hosted on AIA'sHealthy Living YouTube channel and AIA Vitality members will be able to earnAIA Vitality Points for taking part. By registering for the event, participantswill also earn the chance to win significant prizes including trips to Londonto watch Spurs play and meet their first team players, as well as signedfootballs from David Beckham, virtual cooking lessons with Jeremy Pang, andmerchandise from our other ambassadors. AIA also plans to host similar days inChina and India in early September, with tailored content for those markets.
Stuart A. Spencer, AIA Group Chief MarketingOfficer, said: "In this COVID world we live in, we see mindsets andbehaviours changing and we are committed to keeping connected with ourcustomers and supporting them with knowledge and practical tips for health andwellness. We know our audiences are online now more than ever before and arelooking for new ways to stay motivated, active and live a healthy lifestyle -often within the confines of their own home. We are therefore very excited tobe presenting AIA Live, a first of its kind event, which will be a day of powerful and inspiring content and a meaningful wayfor us to deliver on our commitment to helping people live Healthier, Longer,Better Lives."
AIA's Global Ambassador David Beckham said: "I'm very proud to beinvolved in AIA Live alongside my fellow AIA ambassadors, sharing ourthoughts and experiences with people across Asia about how we can livehealthier, longer, better lives. We've all faced unexpected challenges thisyear and looking after ourselves, mentally and physically, has never been moreimportant.
"I've been lucky enough to see first-hand thetransformational work that AIA are doing in markets all over the region to helptheir customers and communities. I hope people will feel inspired to make thelittle changes in their lives that can make a big difference and that thisunique event will really motivate them."
Please register for AIA Live by 30July 2020 to learn more about the full programme here: https://www.aia.com.sg/en/aialive.html
BACKGROUND FOR GROUP RELEASE
AIA appointed David Beckham as our GlobalAmbassador in 2017. As an internationally famous sporting icon and a dedicatedfamily man, David is playing a leading role in helping AIA to promoteachievable steps people can take to improve their health and wellness. Davidmakes frequent visits to AIA markets to help drive the Healthier, Longer,Better Lives movement, where he engages with large numbers of AIA customers,agents, partners and employees.
AIA has partnered with Spurs since 2013 andis the Club's Global Principal Partner. The partnership and the internationalcoaches based in Asia have been used to promote the vital role that activeparticipation in sport plays in helping people to live Healthier, Longer,Better Lives.
AIA teamed up with Jeremy Pang, celebritychef and founder of the award-winning School of Wok, in 2019 to bring ourcustomers an array of delicious recipes that are perfect for preparing at home.Focusing on healthy, flavour-packed dishes, Jeremy combines his easy-to-followstyle with tips, ingredient swaps and wok-loads of recipe inspiration. Jeremyhas featured at a number of AIA events including hosting a Dim Sum Masterclassin Singapore as part of our Centennial celebrations. Jeremy's easy-to-followrecipes showcase how simple swaps and healthy combinations can help you liveHealthier, Longer, Better Lives.
WHO'S JOINING FROM SINGAPORE?
Over 20 influencers from all over the globe--includingSingapore--will be joining this exciting online health and wellness event. Viewerscan tune in to watch actor and host Andie Chen keep up with Jeremy Pang'sinstructions in a cook-along session titled "Good Food for Good Health", whilstboth guests also open up about their experiences in lockdown and the kitchen. Joinactress and host Amanda Chaang as she learns some football drills from theSpurs coaches and challenges them to perform some cheerleading moves in a "Cheersand Drills" session, and get up close and personal with actor and musicianAndrew Marko in "Marko My Words: Nothing Can Get Me Down!". In this raw andunfiltered session he shares about how he fights stress and manages to find thebrighter things in life. Whether you are looking at building healthier diets,finding new fitness inspiration or simply looking for an outlet to unwind, wehave got something planned for everyone at this one-day online extravaganza!
AIA Group Limited andits subsidiaries (collectively "AIA" or the "Group") comprise the largestindependent publicly listed pan-Asian life insurance group. It has a presencein 18 markets in Asia-Pacific -- wholly-owned branches and subsidiaries in HongKong SAR, Thailand, Singapore, Malaysia, Mainland China, South Korea, thePhilippines, Australia, Indonesia, Taiwan (China), Vietnam, New Zealand, MacauSAR, Brunei, Cambodia, Myanmar, a 99 per cent subsidiary in Sri Lanka, and a 49per cent joint venture in India.
The business that isnow AIA was first established in Shanghai a century ago in 1919. It is a marketleader in the Asia-Pacific region (ex-Japan) based on life insurance premiumsand holds leading positions across the majority of its markets. It had totalassets of US$284 billion as of 31 December 2019.
AIA meets thelong-term savings and protection needs of individuals by offering a range ofproducts and services including life insurance, accident and health insuranceand savings plans. The Group also provides employee benefits, credit life andpension services to corporate clients. Through an extensive network of agents,partners and employees across Asia-Pacific, AIA serves the holders of more than36 million individual policies and over 16 million participating members ofgroup insurance schemes.
AIA Group Limited islisted on the Main Board of The Stock Exchange of Hong Kong Limited under thestock code "1299" with American Depositary Receipts (Level 1) traded on theover-the-counter market (ticker symbol: "AAGIY").