Amazon invites the public to support local charities Blessings in a Bag, Children’s Wishing Well, Food Bank Singapore, and Singapore Red Cross by purchasing items listed on their Amazon.sg wishlists
SINGAPORE - Media OutReach - 28 July 2020
- In support of the
local community, Amazon Singapore is teaming up with the National Volunteer & Philanthropy
Centre's (NVPC) Company of Good to celebrate National Day with an Amazon X Retail for Good Wishlist campaign. In conjunction with NVPC's "Retail for Good" initiative, Amazon
invites the public to support four non-profit organizations (NPOs), namely Blessings
in a Bag, Children's Wishing Well, Singapore Red Cross, and Food Bank Singapore
by fulfilling their beneficiaries' wishlists on Amazon.sg, from now until
August 31, 2020.
The Amazon X Retail for Good
Wishlist campaign encourages shoppers to donate to the NPOs by purchasing items
listed in the charity's Amazon.sg wishlist. With specific items and quantities
listed in the NPOs' wishlist, shoppers can donate in a fuss-free and
transparent way. Amazon will then directly deliver these purchased items and
the donations will go a long way in benefiting underprivileged children,
low-income families, seniors, and frontline workers. Find out more about the
campaign details here: Amazon X Retail for
Good Wishlist campaign
Amazon, we are reminded daily that what we do as a company can make a
difference in people's lives. By working together with NVPC and non-profits to
support COVID-19 relief efforts, we strive to give back to Singapore in a
meaningful way. We are committed to channelling our resources to support and
uplift our community, especially groups that may be vulnerable. This National
Day, we invite the public to join us in delivering smiles to those in need
through the wishlist initiative," said Henry Low, Country Manager, Amazon Singapore.
"Company of Good is excited and honoured
to collaborate with Amazon in our initiative 'Retail for Good'. We believe that
the future is one where retailers connect, harness, and strengthen
relationships with customers, employees, and business partners through doing
good together for the community. We welcome all retailers to come onboard
Retail for Good to amplify and create greater impact in your do-good
initiatives through strategic collaboration and platforms," said Quek Shiyun, Head, Company of Good,
National Volunteer & Philanthropy Centre (NVPC).
Emily Teng, Founder, Blessings in a Bag, said:
"We are excited to be collaborating again with Amazon Singapore at such a
critical time for so many. At Blessings in a Bag, we remain a volunteer-powered
community determined to provide every child and his/her family navigating
challenging circumstances with the essentials needed to thrive and to feel
safe, valued and supported. All items on our wishlist will meet the specific
needs requested by the parents or primary care-givers as well as to support our
much-needed on-going classroom resources."
Joanna Tan, Chief Executive Officer, Children's
Wishing Well, said: "COVID19 has impacted
lower-income families significantly, resulting in loss of employment and
income. This has highlighted the situation and needs of the disadvantaged and
vulnerable population within our midst, even in a developed country like
Singapore. While some of us are privileged, others just need an opportunity to
get themselves out of the poverty trap and fulfill their fullest potential in
life. Children's Wishing Well is honored to be selected as one of the
beneficiaries of Amazon's wonderful initiative, and we hope that this project
will nurture a more caring and inclusive society."
"This collaboration with Amazon ensures that items
donated by the public match the need for Singapore Red Cross daily operations
and our beneficiaries. With the wishlist function that caters to exact
items/products that are needed, it allows for better utilization and resource
planning in addition to saving in an expanse that is crucial during this
challenging period where every dollar is significant and spendings are
thoroughly planned for. We would like to thank Amazon for the support toward
the Singapore Red Cross local humanitarian effort in helping the vulnerable in
the community," said Vinnce Wu Assistant Head, Partnership &
Development, Singapore Red Cross.
"Never has the importance of having access to food and basic necessities
been so pronounced than during this pandemic. Every bit of help counts towards
our mission to eradicate food insecurity in Singapore. Amazon's Charity
Wishlist will help us in our efforts to feed the hungry and provide aid to
migrant workers staying in dormitories," said Nichol Ng, Co-Founder, The Food Bank Singapore.
The Amazon X Retail for Good
Wishlist campaign is live now until 31
August 2020. The initiative is a part of the broader Amazon's Delivering Smiles program which
focuses on giving back to the community and supporting day-to-day needs.
About Retail for Good
Retail for Good is a collaborative
initiative by the National Volunteer & Philanthropy Centre's (NVPC) Company of Good that aims to bring stakeholders in the
retail and e-commerce space together to make doing good a part of daily
Blessings in a Bag
Blessings in a Bag (BIAB)
is a non-profit organization that bridges the gap between communities that have
and those that don't. Through the 'Beyond Awesome' programme, they support up
to 90 children and youth from under-resourced communities in Singapore, each of
whom will benefit directly from receiving items on the Amazon wishlist.
Well (CWW) is a non-profit organization and fully-registered charity founded in
2002. CWW's services support more than 1,000 children and youth from disadvantaged
backgrounds in Singapore, through their educational and daily living needs, as
well as equipping them with skills for their future so that they can become
useful members of society and escape the poverty trap.
The Singapore Red
Cross (SRC) is a homegrown humanitarian organization serving the vulnerable
locally and internationally. All the donations received via Amazon Singapore
will be utilised by SRC local services and programmes.
About The Food Bank Singapore
The Food Bank Singapore is a
registered charity founded in 2012, with the mission to end food insecurity in
Singapore through redistribution of food to more than 360-member beneficiary
organizations. The public can deposit/donate their unused or unwanted foods
which will then be collected and allocated to the needy via various channels
through VWOs, Charities, Soup Kitchens.
About Amazon in the
Amazon is committed
to helping more children and young adults, especially those from
underrepresented and underserved communities, have the resources and skills
they need to build their best future. Amazon focuses on building
long-term, innovative, and high impact programs that leverage Amazon's unique
assets and culture.
Amazon is guided by
four principles: customer obsession rather than competitor focus, passion for
invention, commitment to operational excellence, and long-term thinking. Customer
reviews, 1-Click shopping, personalised recommendations, Prime, Fulfilment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon
Echo, and Alexa are some of the products and services pioneered by Amazon. For
more information on Amazon in Singapore, visit amazon.sg.