• Experience RedCarpet moments in real time through Twitter-exclusive live streams
• Go backstage withexclusive video clips by Twitter
• Join theconversation on Twitter with special emojis that generate when certainhashtags, including #KCON2019JAPAN, #KCON2019USA, or #LETSKCON, are used
• The Twitter x KCONpartnership will include KCON 2019 in Tokyo, New York, Los Angeles and Bangkok

SEOUL, KOREA - MediaOutReach - 16 May 2019 - Twitter and KCON today announcetheir first-ever partnership to provide KPop fans across the world withexclusive KCON content and highlights via the global social networkingplatform. Kicking off the partnership is KCON 2019 Japan (@KCONJAPAN), which will take place from 17 to 19 May 2019, at the MakuhariMesse International Exhibition Hall in Japan.

Embeddable Tweet: https://twitter.com/kcon_global/status/1128658147151757313

Embeddable Tweet: https://twitter.com/kconjapan/status/1128659686398410753

KCON is the world's largestK-culture festival. Hosted by CJ ENM, the first global convergent content andcommerce company in Korea, the festival spans multiple markets around the worldand is tailored to regional characteristics. Since its inception, KCON hasgrown from strength to strength, with the number of cumulative audiences aroundthe globe about to surpass 1 million.

The largest installment ofKCON to date, KCON 2019 Japan will feature top artists including TWICE (@JYPETWICE), NU'EST (@NUESTNEWS), MONSTA X (@OfficialMonstaX), CHUNG-HA (@CHUNGHA_MNHent), MOMOLAND (@MMLD_Official), IZONE (@official_izone), ITZY (@ITZYOfficial) and FROMIS_9 (@realfromis_9).

KPop fans around the worldwill get a close-up look at the KCON 2019 Japan Red Carpet event through anexclusive live stream by Twitter, which will take place at a special event pagefrom 5:20pm to 6:00pm JST on 17 May 2019. Fans will be able to set up a Tweetreminder for the event to avoid missing any of the action.

Exclusive Red Carpet Event Page: https://twitter.com/i/events/1110533461733892097

Extending the experience isTwitter 360, which will offer up a 360-degree view of the star-studded event,as KPop artists and Korean celebrities take to the red carpet. Other highlightsinclude performance and backstage footage.

To commemorate the partnershipwith KCON, as well as make it easier for fans at the event and around the worldto follow and join conversations, Twitter also launched a special emoji.Tweeting #KCON, #KCON2019, #KCON2019JAPAN, #KCON2019USA, #KCON2019Thailand and #LETSKCON will generate the distinctive KCON official logo.

Embeddable Tweet: https://twitter.com/kconjapan/status/1128659686398410753

YeonJeong Kim,Head of Global Content Partnerships at Twitter Korea, said, "This partnership with KCON widens opportunities todeliver Korean culture content, including K-dramas, K-beauty, K-food, and KPop,to fans on Twitter around the world." She added, "Over the years, Twitter haspartnered with various KPop festivals to bring Korean culture to the world,including the Mnet Asian Music Awards (MAMA) and Soompi Awards. We're excitedto continue expanding the content partnership centered on KPop events, as wellas continue to bring exclusive and live content to users across the globe."

See the best of KCON (@KCON_global) in 2019 via Twitter. The events will take place in:

• KCON 2019 Japan (@KCONJAPAN):Tokyo, May 17-19, 2019
• KCON 2019 NY (@KCONUSA): NewYork, July 6-7, 2019
• KCON 2019 LA (@KCONUSA): LosAngeles, August 15-18, 2019
• KCON 2019 Thailand (@KCONTHAILAND):Bangkok, September 28-29, 2019

About Twitter

Twitter iswhat's happening in the world and what people are talking about right now. Frombreaking news and entertainment to sports, politics, and everyday interests, see every side of thestory. Join the open conversation. Watch livestreaming events. Available in more than 40 languages around the world, theservice can be accessed via twitter.com, Twitter Lite (mobile.twitter.com), an array ofmobile devices, and SMS. For more information, please visit about.twitter.com, follow@TwitterSG, anddownload both the Twitter and Periscope apps at twitter.com/download and periscope.tv.