Ingenico's LinkPlus connects businesses and their customers with enhanced payment security, boosting direct purchases

AMSTERDAM,NETHERLANDS - Media OutReach - 9 May 2019 - Payment leader Ingenico Group (Euronext:FR0000125346 - ING) has launched LinkPlus, a simple and secure solutionfor businesses who handle payments over the phone. The solution enables online businessesto send payments through a link or QR code, removing the need to manually processunsecured credit card details or banking information.

Despite the best efforts of airlines,hotels, retailers or other businesses, customers often book services indirectlyover the phone. Security concerns, a lack of available payment options andinconvenient booking systems are just a few of the factors that can deter a customerfrom purchasing directly.

LinkPlusaddresses these issues by providing an interface to a secure hostedenvironment, where a card payment can be completed with full PCI-compliance andwithout any sensitive data being stored on the premises. Businesses who adoptthe new system will also benefit from easier navigation through typicallycomplex security procedures and regulations, supported by Ingenico.

A smoothand intuitive payment process is a vital element in increasing sales conversionrates and boosting customer loyalty. Linkplus also enables businesses togenerate FX revenue and protects costs and exposure by giving the flexibilityto add a spread on top of the daily base exchange rates.

"LinkPlusenables businesses to deliver a premium payment experience to their customers,"says Gabriel de Montessus, SVP Global Online (Retail BU) for Ingenico Group. "Callcenters and customer service teams can now offer multiple payment methods andcurrencies with high speed authorization and enhanced security and page design.For many customers, this will be the tipping point that converts them from abrowser into a buyer and potentially, a returning customer."

Des Pugson,Senior Vice President/Managing Director of Banyan Tree Hotels & Resorts,which piloted the LinkPlus platform, commended the self-service portal foreliminating the need for customers to email or fax their credit card details.This means the hotel group no longer has to manually process unsecured creditcard details.

"Guestexperience is our utmost priority. Our guests can now conveniently completetheir transactions online with enhanced payment security in a trusted, hostedenvironment," adds Des Pugson. "It also enables the handling of no-shows andcancellations more efficiently."

About Ingenico Group

Ingenico Group (Euronext:FR0000125346 - ING) is the global leader in seamless payment, providing smart,trusted and secure solutions to empower commerce across all channels, in-store,online and mobile. With the world's largest payment acceptance network, wedeliver secure payment solutions with a local, national and internationalscope. We are the trusted world-class partner for financial institutions andretailers, from small merchants to several of the world's best known globalbrands. Our solutions enable merchants to simplify payment and deliver theirbrand promise.

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