HONG KONG,CHINA - Media OutReach - 10 May 2019 - Co-organisedby the Design Council of Hong Kong, Federation of Hong Kong Industries, thesecond edition of 「DesignXcel」just made its debut exhibition in the largest and longestrunning international trade fair in China, at Hall B, 125^th CantonFair in Guangzhou.

The 「DesignXcel」miniexhibition was held atthe 125^th Canton Fair between 1^st and 5^th May2019. The aim of the exhibition was to increase the exposure of the fruits ofcollaborations among the Greater Bay Area. The 5-day exhibition showcased 30novel collaboration results and its success stories, spanning across differentdesign related industries and academic disciplines including Graphics,Advertising & Visual Communication, Product & Industrial, Fashion &Image, Digital & Interactive, Architecture, Interior, Spatial &Environmental designs.

Launched in 2017,「DesignXcel」isthe first and only programme that fosters sophisticated collaborations betweenindustrial sectors and design freshmasonries. It sets out to act as theperpetual intermediate platform to spark meaningful commercial collaborationprojects, bridging the gap between industrial sectors and generations to fostera culture of collaboration in the long run. Year by year, its goal is toestablish an ongoing online & offline database for design graduates,industrial sectors and entrepreneurs.

With「DesignXcel」enteringits second consecutive year, the project team has brought the「DesignXcel」programmeto a bigger stage. Over the past December, it made a substantial presence atDesignInspire 2018 with over 600 sq meters of exhibition space, showcasing over150 exhibits. DesignInspire is one of the largest design-related events in HongKong, with over 35,000 visitors witnessing the fruits of collaboration betweendesign freshmasonries, industrialists and the education sector.

The Federation ofHong Kong Industries (FHKI) was established under Ordinance, Cap 321 of thelaws of Hong Kong, in 1960. The objectives of the FHKI are to promote andfoster the interests of Hong Kong's industrial and business communities; topromote trade, investment, technological advancement, manpower development, andbusiness opportunities in Hong Kong; and to represent business views and advisethe government on policies and legislation which affect business.

Comprised ofprominent leaders from various industries and academics, as well asprofessional designers, the Design Council of Hong Kong was established by theFederation of Hong Kong Industries in 1968. It is the oldest local non-profitorganisation fostering the interest of the local design industry. Theobjectives of the Council include promoting and enhancing the importance ofdesign in Hong Kong economic development, encouraging and facilitating thebusiness community to add value to their products and services through the useof design, and enhancing Hong Kong's design standards and quality throughcollaboration with professional and educational institutions.