This cross-platform collaboration will bring unprecedented convenience, comfort, and innovation to one’s travel experience

HONG KONG, CHINA - Media OutReach - 9 May 2019 - Dorsett Hospitality International (DHI) announced at the press conference yesterday it has entered into astrategic partnership with JegoTrip, an integrated digital travel platformdeveloped by China Mobile International Limited (CMI), to provide one-stop travelrelated services such as communication, accommodation, entertainment and more,to outbound travellers. This cross-platform collaboration aims to provide travellerswith unprecedented comfort and convenience, making their last-minute travelseasier than ever.

One of the key projects of thiscollaboration between the two companies is the member-matching programme wherebyJegoTrip VIP members will be offered a free membership upgrade to the next tierwhen they sign up for Dorsett -- Your Rewards, a loyalty programme by DHI.  The Dorsett -- Your Rewards memberships come in four tiers - Basic, Silver, Gold and Platinum. Memberbenefits include room upgrade to suite, free cancellation, 50% off the roomrate in birthday months, late check-out up to 4 hours, free breakfast, andmore.

"In addition to the member-matchingprogramme, we also share the same philosophy as China Mobile International.Through a multi-faceted cross-platform promotion collaboration, we arecommitted to providing travellers with an end-to-end travel experience from hotelaccommodation to traveling, including shopping and sightseeing," said WinnieChiu, J.P., the President & Executive Director of DHI.  

"As a strategic product of ChinaMobile, JegoTrip strives to seamlessly extend China Mobile's most outstandingservices overseas. JegoTrip creates a one-stop outbound service platform for travellersand the services of JegoTrip range from telecommunication to living services,"said Dr. Ji Yong, the General Manager of Platform Business of China MobileInternational Ltd and the person in charge of JegoTrip.

Meanwhile, the two companies are alsodiscussing different projects under this partnership:

• Seamless Reservation Programme: Travellers can book Dorsett Hotels directly through the JegoTrip Appand manage their bookings in the app;
• O2O Service Experience: To achieve online and offlineinteroperability, users can simply click on the Internet to receive goods andservices purchased on JegoTrip hassle-free
• Travel Product Integration: Provide users with better travelservices by integrating DHI accommodation and other online travel products availableon JegoTrip
• Sharing of Travel Information: DHI will produce travel programmes and share it on the JegoTrip App tolet members watch for free