HONG KONG, CHINA - Media OutReach - 9 May2019 - Lane Crawford, Greater China's leading iconic luxurydepartment store, launches its latest brand campaign 'Discover Your Colour'.  Inspired by aura photography, the campaign isa technicolor experience that invites the customer to discover new shades oftheir personality, to help one to gain a deeper meaning of themselves. It allowsLane Crawford to connect with them on an emotional level, by curating experience,product and content to create dynamic and personalised interaction in store andonline.

YELLOW

Happy, Friendly, Warm

BLUE

Peaceful, Devoted, Artistic

INDIGO

Imaginative, Fun, Unconventional

RED

Passionate, Active, Energetic

ORANGE

Creative, Confident, Outgoing

GREEN

Positive, Focused, Patience

WHITE

Mindful, Balanced, Wise

VIOLET

Playful, Charming, Curious

"'Discover Your Colour' is about how Lane Crawford connects with ourcustomers, with the aura colours, we hope to open up new possibilities ofindividual expressions, for our customers to discover and experience." SaidJoanna Gunn, Chief Brand Officer, Lane Crawford.

Collaborated with Chandelier, the renownedboutique creative agency founded by Richard Christiansen, the campaign is thework of two of fashion's most exciting and interesting image makers.  Widely acclaimed photographer Harley Weircaptures portraiture in a fresh new light, her play with colour, lighting andset design creates an elevated yet unusual mood in these visuals.  As the Creative Director of Dazed, influentialstylist Robbie Spencer has put forth eight striking looks with deep conceptualand cultural layers, each symbolises the traits of the colours.  The two models, Ling Chen and Zi Liang, arefresh faces who represent both the past and future of Lane Crawford -- at once iconicand sophisticated, yet totally of the next generation; a mix of Designer andNext Generations brands are being featured, including Acne Studios, AlexanderMcQueen, Amiri, Balenciaga, Cult Gaia, Plan C, and Rokh.

"LaneCrawford was one of our first clients, and from the onset, it was clear thattheir ambition and brilliance would be rare and unmatched. Together, we havecreated many campaigns over the years that pushed the boundaries of how wecommunicate. We are excited to partner with Lane Crawford on thisforward-thinking initiative that sees the brand engaging in a more experientialand interactive dialogue with customers in China." Richard Christiansen,founder of Chandelier said.

'Discover Your Colour' will be launched on May17, 2019, throughout the next six months, customers are invited to discover andexperience the eight auras through a series of curated experiences, including auramapping, multi-sensory installations, interactive video artwork by Chineseartist Zhou Fan, and a greenery room across Lane Crawford stores in Hong Kongand China, and on lanecrawford.com.

About Lane Crawford

Founded in 1850, LaneCrawford is an iconic luxury department store driving a "connected commerce"strategy focused on creating a seamless shopping experience across its physicalstores in Greater China and its global online store.

Lane Crawford has 9 pointsof sale across Hong Kong, Beijing, Shanghai and Chengdu and 1 global onlinestore. With a digital flagship store, purpose built for China while alsoshipping globally, Lane Crawford is China's first luxury omni-channel fashionretailer. Featuring the largest designer portfolio across Womenswear, Menswear,Cosmetics, Home and Lifestyle, and Fine Jewellery in the region, Lane Crawfordshowcases more than 800 international brands.

Lane Crawford is unique forits wholesale model and direct brand partnerships in a market otherwisedominated by concession models. This enables Lane Crawford to present its ownedit with credibility and authority and inventiveness in creative store environmentsthat are designed to provide a sensory experience, fusing fashion,design, art and music, layered with elevated levels of personalisedservices. Regarded as an industry benchmark for innovation in retail conceptsand creative, Lane Crawford holds a number of prestigious international awardsincluding The National Retail Federation's International award selected byglobal industry leaders.

The company forms part ofThe Lane Crawford Joyce Group, Asia's premier fashion retail, brand managementand distribution group, which includes cutting-edge fashion boutique Joyce,fashion footwear, handbags and accessories specialist Pedder Group; fashion,beauty, and lifestyle brand management and distribution company Imaginex Group.

The Lane Crawford JoyceGroup operates luxury department stores and boutiques, free-standing brandedstores, e-commerce and omni-channel operations. With close to 170 years oftrading experience in the region, each of The Group's companies is acknowledgedas a pioneer in its space, being first to market with designer and luxurybrands, and building brands' businesses through dynamic partnerships andcollaborations.