Key global partners include Audie Attar, President of Paradigm Sports Management and Malaysia’s Berjaya Assets Bhd
HONG KONG, CHINA - Media OutReach - 14 February 2019 - Legend Fighting Championship, a pioneer of mixed
martial arts in Asia, is pleased to announce two strategic partners have joined
its board ahead of the organisation's plans to expand into the Greater China
Audie Attar, President of
Paradigm Sports Management, has joined Legend FC as a founding board member and
will play a pivotal role in the business as Legend FC continues to further the
reach of MMA across Asia.
Attar and his firm, Paradigm Sports Management, headquartered in Irvine CA,
represents more than 40 of the world's leading athletes across the NFL,
Bellator and UFC, including some of the most iconic names in MMA from Conor
McGregor to China's Li Jingliang, Michael Bisping, Cris Cyborg, Tony Ferguson
and Megan Anderson.
Over his 15 years in sports management Attar has negotiated the highest purses
and endorsement deals in MMA history and was co-promoter of the historic
McGregor vs. Mayweather mega-fight in Las Vegas.
Legend FC is also pleased to welcome Berjaya Assets Bhd, an associate of
Berjaya Group of Companies, one of Malaysia's largest conglomerates, as a
strategic investor in the MMA promotion.
Berjaya Asset's business segments are gaming and related activities, property
development and property investment, and recreation. Berjaya's major
shareholder owns some of the world's largest sports assets and will bring a
wealth of experience from its management of Cardiff City Football Club, FK
Sarajevo, KV Kortrijk and co-ownership of Los Angeles FC.
"When people think of the origins of MMA in the Asia-Pacific region they
immediately think of the Legend FC brand," said Audie Attar, President of
Paradigm Sports Management.
"Legend FC is a pioneer of mixed
martial arts and together we will chart a new and exciting course for the
sport. I couldn't be more excited about this announcement today and about where
the future might lead us."
Legend FC Chairman Matthew Kwok added the new strategic partners bring
extensive leadership experience to the sport of MMA.
"There is a proven global pedigree but perhaps most importantly a strong
understanding, respect and appreciation for China," he said.
"After analyzing the market in Asia-Pacific and seeing the number of promotions
that are trying so hard to become the next UFC, we decided to focus on the
original market that was of interest: China."
Legend returned with its relaunch event, Legend 12, on 15 September 2018 in
Guangzhou, China. The promotion held its first-ever event in Hong Kong back in
January 2010 and went on to shape Asia's MMA scene for years, launching the
careers of up-and-coming fighters onto the international stage.
A date and location for Legend 13
will be announced in the coming weeks.
For more updates on Legend FC,
please visit www.legendfc.com, follow us on Twitter and Instagram @LegendFCMMA
and like us on Facebook at www.facebook.com/LegendFCMMA.
About Legend Fighting Championship: Legend Fighting Championship
(Legend FC) is China's original mixed martial arts (MMA) organisation, which
invites national champion fighters from across Asia-Pacific to compete for
regional supremacy. Legend is unique among MMA tournaments in that it focuses
exclusively on Asia-Pacific fighters. Legend FC is also a stepping stone to
enter international competitions. In 2018, Legend FC returned with a new look,
and all-professional martial arts fighters from China under international MMA
About Paradigm Sport Management: Paradigm Sports Management breaks the
conventional approach to offer a unique level of service that emulates our
clients discipline, passion, and determination. With over 17 years of
experience, Paradigm Sports Management combines athletic, academic, and
professional knowledge to create a formidable synergy, providing a full-service
agency with an unmatched efficiency. Our hands on approach provides our
professional athletes and corporate clients with strategic, analytical and
About Berjaya Assets Bhd: The company's business segments are gaming and
related activities, property development and property investment, and
recreation. Major sports assets owned by Berjaya's shareholders include
Cardiff City Football Club, FK Sarajevo, KV Kortrijk and co-ownership of Los