SYDNEY,AUSTRALIA - Media OutReach - 14 February 2019 - Big with quality, Hong Kong rank World'sTenth largest market by total outbound spending in2016 and among thesetop markets First by per capita spending; and Australia's 9^th largest sourcemarket from wherecame over 300,000 inbound in the year ended November 2018!  With only 7.4million people, Hong Kong spent US$25.5 billion onoutbound in 2017, up 5.8%!

Highlyinternational, 87% of ITE's 666 exhibitors from abroad and over half ofthe 50 exhibiting countries and regions including mainland China from outsideAsia.

Requiringregistration for admission, the two trade days of ITE 2018 drew 12460 buyersand visitors ofwhom 6580 from travel agents and 2567 MICE; geographically 9000 from Hong Kongand over 2600 from mainland China particularly from Guangdong.

With a cumulative GDP of US$1.69 trillionand 68 million people, the Greater Bay Area which ITE well covers,consists of Hong Kong, Macau, Guangzhou, Shenzhen and atotal of 9 major Guangdong cities where came some 2000 of ITE's buyers andtrade visitors.

FIT dominate Hong Kong outbound asprefer by 84% of ITE's 90000 public visitors; grow fast in China and in 2019accounting for some 50% of Chinese arrivals to France, say!

Of ITE'sover 90000 public visitors, 84% travel in FIT! They are highly educated(42% university, another 34% post-secondary); accessible to both localand foreign sellers as over 60% online booking directly with suppliersand 63% make booking in ITE; and 19% will join "local" tours at destination! Inshort, with good income and love traveling!

Collected some 4000 replies, ITE2018 surveysfound high interest in various in-depth and travel themes -- for examplestrade visitors on Study Tour (28%) and Overseas Wedding (21%); and publicvisitors in Eco-tourism (35%) and Sport Tourism (23%)! Australia has plenty tooffer!

ITE offersexhibitors B2B and B2C programs each with free and optionalservices, which can include e-newsletter promotions, BusinessMatching for quick dating between buyers and sellers, assistance in holdingtrade seminar or workshop, sponsorship, online and onsiteadvertising etc.

Organizedannually by TKS Exhibition Services Ltd, ITE Hong Kong2019, the 33rdITE on leisure and the 14th ITE MICE, will be held from June 13 to 16 at Hong Kong Convention &Exhibition Centre.  Details and enquiry at www.itehk.com.